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Friday, June 29, 2012
Want To Really Engage With Facebook Fans? Listen To Them
Just like with any conversation, the way to really get through to someone isn't to keep talking and talking, it's to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday). The panel for "Facebook Pages: Using Content anf Conversation to Build Community": George DeCarlo, founder... read more>>
Does Facebook's Board Of Directors Need More Experience In Established Companies?
The appointment earlier this week of Facebook Chief Operating Officer Sheryl Sandberg to the social network's board of directors eliminated the lack of female voices on the group, but another type of voice is still lacking, according to blog Seeking Alpha. Contributor IncomeHunter points out that while Facebook's board, as currently composed, contains many strong voices, those voices come from similar backgrounds: They are all entrepreneurs. In addition to Sandberg, the board includes: Marc... read more>>
Social Media Jobs: Playsino, Mixr, FunSockets
This week,Playsino is hiring a lead iOS developer, as well as an associate producer for its mobile and social games. Meanwhile, Mixr needs an iOS game/app developer, and FunSockets is still on the hunt for a senior director of user acquisition. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Lead iOS Developer, Mobile/Social Games Playsino (Santa Monica, CA) Associate Producer, Mobile/Social Games Playsino (Santa... read more>>
UPDATED: Self-Proclaimed Facebook Half-Owner Paul Ceglia Draws Ire Of Judge
Paul Ceglia, the man who claims to own one-half of Facebook, drew the ire of U.S. District Court for the Western District of New York Judge Leslie Foschio Thursday, as the judge dismissed five motions filed by Ceglia, granting one filed by the social network, and gave Ceglia 10 days to persuade him why further sanctions should not be assessed for trying to delay the legal proceedings. CNET reported that Foschio... read more>>
Facebook Adds Icon Next To User Names In Chat, With Link To That User's Timeline
Facebook added another feature to its desktop chat function: an icon next to a user's name that provides a link to their timeline when hovered over. It certainly seems like a lot more useful addition than the last tweak Facebook made to chat -- emoticons. Readers: Has this new feature been rolled out to you yet? Thank you to Social Yeah Founder Kevin Evanetski for the tip.... read more>>
AllFacebook Marketing Conference In San Francisco Kicks Off Day Two
We're through one day of the AllFacebook Marketing Conference in San Francisco and gearing up for day two. Thursday held some amazing presentations, helping users of all walks of life with their Facebook marketing plans. Keep checking AllFacebook and Twitter (@JLaffertyAF and @AllFacebook) for updates. Recaps of selected Thursday presentations: Can Advertisers Make Money Through Facebook Games? Photos, Engagement Are Keys To Facebook Marketing Success Marty Weintraub On Finding Your Facebook Marketing Demographic Today's schedule: KEYNOTE: Thumbonomics:The... read more>>
Facebook Testing Want Button?
Do you want a want button on Facebook? Your desires may be met, as developer Tom Waddington discovered an XFBML tag for one within the Facebook JavaScript software development kit. Waddington said the button will render, although developers are not able to publish want actions, telling sister blog Inside Facebook the button will only work on open graph objects marked as products. Developers can currently create their own want actions, but they must... read more>>
A Facebook Game Brings Real-World Gains
A post on the Nonprofits on Facebook page offered some statistics showing the success of WeTopia, a game from Sojo Studios in which game play benefits real-world projects. According to the post, WeTopia players are responsible thus far for: Providing 603,503 hot meals to children in Haiti. Constructing a new school in Moline, Haiti. Providing 2,951 warm coats for children in Afghanistan and the northeast United States. Planting 6,286 papaya trees and 19,465 tomato plants for... read more>>
Facebook Apps Provide Best Of Fourth Of July Lists
As the Fourth of July holiday approaches, Facebook offered some statistics pulled from three of the more social applications on its app center to help their users plan their holiday soundtracks, menus, and beach reading lists. The five most shared songs about the U.S. by Spotify users on Facebook: "American Pie," Don McLean "American Soldier," Toby Keith "The Star Spangled Banner," Whitney Houston and the Florida Orchestra "Letters from Home," John Michael Montgomery "Born in the U.S.A.,"... read more>>
Marty Weintraub On Finding Your Facebook Marketing Demographic
It's common knowledge that forsuccess in Facebook marketing, you've got to reach out to your targeted demographic. But how do you find people within your demographic? Marketing guru and AimClear CEO Marty Weintraub, who has spoken all over the country, shared his views on growing your target demographic at the AllFacebook Marketing Conference, Thursday in San Francisco. One of the first things Weintraub noted was that there's no one set way to... read more>>
Photos, Engagement Are Keys To Facebook Marketing Success
Want to get people to like, share, comment, repost and talk about what you post on your page? Post a picture. Panelists at the "Facebook Places: Deals and Store-Level Marketing," discussion at the AllFacebook Marketing Conference Thursday in San Francisco agreed that photos and personal engagement with fans usually leads to success. The panel: Lisa Buyer, CEO, The Buyer Group Mike La Rotonda, co-CEO and founder, Votigo Elaine Mesker-Garcia, social media manager, Luby's and Fuddruckers... read more>>
Facebook Encourages Developers To Try Sponsored Stories With 'See Your Ad Here' Module
Facebook is testing a new "see your ad here" module that allows application developers to preview how sponsored stories for their apps would appear. Sister blog Inside Facebook reported that the new module has been surfacing on app canvas pages, and they include the developer's name and images from their apps. Developers: Have you seen the "see your ad here" module yet? Screen grab courtesy of Inside Facebook.... read more>>
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