3 lousy branded YouTube channels

July 24, 2012 issue Subscribe  |   View online   3 lousy branded YouTube channels By Greg Jarboe YouTube's new channel layouts make it easier for brands to showcase exactly what they want, but some are failing to deliver. Here are examples of what not to do when creating your brand's channel. Why audience targeting isn't enough By Anita Pollert Your message might not get across to your audience if it's communicated in the wrong environment. Consider these three key factors when trying to make your message as impactful as possible. The top marketing lesson learned from Facebook By Kevin Tate Facebook is a hotbed for social marketing lessons, but one in particular reigns supreme. Read on to put this best practice into action. Demystifying the video monetization shift With Alex Angeledes A candid insider explains the new ways brands are working with premium video channels and top video talent like FreddieW, Annoying Orange, and iJustine. LATEST BLOG POSTS More posts Badgeville steps up with acquisition of Gamification.org By Chloe Della Costa During "Gamification Summit" held in San Francisco last month, Badgeville announced the acquisition of the Gamification.org community from Gamify. The Gamification.org community also includes the "Gamification" handle on popular social networks including... How Your Business Can Benefit From File Sharing By Jessica Sanders You may immediately conjure up memories of the early days of illegal music downloads when the term file sharing is discussed. However, with businesses transitioning to the cloud and online programs, file sharing is helping businesses make the move from... Ad Tagging: An Important Piece of the Digital Marketing Puzzle By Jennifer Okula Recent research put together by Econsultancy, in association with Tealium, reported that 88 percent of marketers believe digital marketing complexity will only increase. Tags (snippets of code) are essential to digital marketing to help personalize, target,... 3 Tips for Targeted Tweets By Adam Kleinberg Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers advertising on Twitter -- especially ones who want to control the geography or platform of audiences they reach. According to the Twitter announcement: We... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 9 buzzwords that ignite followers 3. 16 lesser-known marketing blogs you should read 4. Brands that failed with gamification 5. Why luxury brands are dominating SoLoMo SUMMIT COVERAGE More photos Kevin Doohan, Former Director, Digital Marketing, Red Bull Media House Cheryl Koll, National Strategic Account Executive, AT&T AdWorks Brendan Gellman, VP, Director - Microsoft, Starcom Worldwide Ocean Fine, National Strategic Account Executive, AT&T AdWorks See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Product and Solution Specialist, B2B Software and Services Media Planner/Buyer Account Manager, Business and Industrial Markets (BIM) Google: Product and Solution Specialist, Local Manager, Conference Center Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Alex White GM of Data and Trading, MediaMind See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.