| 2012 Holiday Marketing Tips for Retailers It might only be July, but it's already time for retailers and marketing teams to start planning their holiday promotional campaign calendars. Preparing marketing initiatives that resonate with your shoppers can feel a little overwhelming. After all, you're trying to please a lot of different types of people who all have their own set of expectations when they shop your brand. My company's 2012 holiday marketing infographic provides important dates and research... Aubrey Beck | Data-Driven Marketing |       The Perfect Storm Every so often there appears a perfect storm in the advertising world when huge events command and divert the attention of the consuming public and therefore draw the dollars of the advertisers, particularly in television. Actually this particular perfect storm is perfectly predictable and happens every four years when the U.S. presidential election occurs. This election cycle is especially advertising-heavy due to the highly contested race and relaxed rules... Robin Neifield | Strategies |
The Data Olympics
What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics?
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Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results.
Crispin Sheridan | SEO | Print version How to Measure Social Media - and Show Results to the C-Suite
Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.
Nick Cifuentes | Social Media | Print version Summer Travel Boosts Hotel and Transportation Sites
In June travel site traffic rose 9 percent according to comScore.
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Facebook’s search box could become home to Sponsored Result.s
Search Engine Watch | Paid Search | Print version Americans Say No to Popular Political Facebook Ad Targeting
Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study.
Kate Kaye | Politics & Advocacy | Print version Democratic Firm Ties Voter Data to Facebook Friends
NGP VAN's system finds friends of supporters on Facebook who are registered voters.
Kate Kaye | Politics & Advocacy | Print version A Timeline of Recent Facebook Ad Changes
A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to capture more revenue.
Hollis Thomases | Media Planning | Print version Engaging Social Customers in a Post-Tab World
The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics.
Kevin Tate | Social Commerce | Print version 4 AdWords Optimization Tips to Try This Week
Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool.
Lisa Raehsler | Paid Search | Print version | 
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