| Are Brazilians Latino (and Does Anybody Care)? I got a note a few weeks ago from an inquiring mind: "Hi - I enjoy reading the take on marketing to Latinos, but I can't help but to [sic] be curious - where do the Brazilian-Americans come into the picture? Are they counted as Latinos in writings on ClickZ? Brazilians aren't Latinos according to the Government census, even though the AP thinks they are." Source: Wikipedia It's not the first time I've gotten this question. And I'm not talking... Giovanni Rodriguez | Marketing to Latinos | A Timeline of Recent Facebook Ad Changes A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to capture more revenue. Hollis Thomases | Media Planning | Print version Engaging Social Customers in a Post-Tab World The social marketing landscape continues to change, yet many marketers haven't shifted their engagement tactics. To maintain customer attention and participation, marketers must reassess their approach. Kevin Tate | Social Commerce | Print version 4 AdWords Optimization Tips to Try This Week Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Lisa Raehsler | Paid Search | Print version How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Tim Ash | Conversion & ROI | Print version Text Messaging Can Be More Than Cool Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Tal Nathan | Advanced Email Marketing | Print version Promoted Tweets See 1% to 3% Engagement on Average TBG digital reverses original Facebook and Twitter ad finding. Matt Kapko | Social Media | Print version AOL, Arnold Worldwide, USA Today Hire Marketing news roundup: PulsePoint, Nearby Now Daniel Mickens | Agency Spotlight | Print version Driving Traffic With Your Email Newsletter Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Jeanne Jennings | Email Marketing | Print version Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Stephanie Miller | Marketing Automation | Print version Google Ratings and Reviews - A Perfect 30? Three tactics businesses should take into consideration with Google's new rating scale. Gregg Stewart | Local | Print version |
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