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Ways To Grow Business Through Effective QR Codes Usage

Posted: 30 Aug 2012 07:02 AM PDT

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QR codes can be used effectively to market your business. People might call it with different names such as QR Codes, dot matrix codes or EX codes but fact remains that 2D barcodes are indeed the latest trend as far as marketing of smartphones is concerned. 2D bar codes have been designed specifically for smartphone users' who are into mobile shopping. This is in fact a great way for marketers to stay in touch with their audience.

Rise of QR Codes:

Thanks to a few surveys conducted recently, a lot of remarkable information has been unveiled as far as rise of QR codes is concerned. Back in 2010 a lot of smartphones owners i.e., around 80%, were unable to identify QR codes and able to scan QR codes directly which means only 20% were able to do so. However, by the end of year 2011 the percentage increased from 20% to 86%. Due to QR codes, around 40% of smartphone owners have installed QR code scanning applications on their phones and apart from just scanning it they use it on regular basis as well. Recent researches prove that one out of five scans something. Now, the question arises where the codes are being scanned. The codes are being scanned off of signs billboards and the ratio is around 25% and rest of 58% is being scanned via print media i.e., magazines, newspapers and print ads.

2D Codes usage in order to Market your business:

There are various ways to market your business via QR codes so do not just stick to brochures or flyers. Once you are done with the scanning, you need to utilize that experience in order to create your marketing strategy. Below we will be discussing some tips and techniques which will help you in creating an effective QR code. This code will accommodate all your necessities of mobile computing.

1. There has to be a purpose:

You should have a well planned strategy before using QR codes. Just because everyone else is using it, it is no reason for you to use these codes as well. If you want to add a QR code in any of your upcoming promotions, make sure you have thought of a nice marketing strategy.

2. Target Audience:

Before you incorporate any of these QR codes you need to be sure that you know your audience well. Your target market needs to understand the usage of QR code properly. Also, a proper research should be done in order to see how previous demographics responded to the mobile campaigns. Apart from all this, since QR codes are for smartphones you need to make sure that your audience is a smartphone user. Your strategy will depend a lot on the answers to these questions.

3. Importance of Size:

When you are fully aware of your barcode, you must determine its size. Size will obviously differ for billboards and brochures. For billboards your code has to be large because the billboards are viewed from far away. SacnLife, who are makers of EZ codes have set standard sizes keeping in mind the meters and centimeters.

4. Take Environment into consideration:

Environment should be taken into consideration if the 2D barcode is supposed to be displayed outside. Make sure you consider the distance, angle, lighting, internet and alike. These things are very important for effective marketing via QR codes.

5. Do not over complicate:

If you are working on a campaign related to QR codes, you do not have to make it way too complicated. You will only end up confusing your viewers. If your advertisement has QR Codes, it should tempt users to look for more information. Users should be able to scan and it is your duty to tell user what should be expected out of scanning. Apart from all of this, the most important thing is being mobile friendly or providing your user with a mobile friendly destination.

6. Guidance:

Not everyone is technical enough to understand what QR code is. In order to scan your code, your target market would require instructions, guidance or a manual. Providing instructions is also strongly recommended for such scanning applications. There would be people who are not using smartphones. For such users you should always add a URL/SMS keyword and small codes.

Conclusion:

2D barcodes are a great way to begin your mobile marketing. These are small yet powerful tools. Above mentioned tips will prove to be very beneficial for you and you will be able to effectively market your business using QR codes. Before you start with QR codes strategy, make sure you have learned enough about the codes and scanning yourself so that you can guide your users properly. QR codes works as a bridge between offline and online marketing. Local business, retail store, restaurants and etc are using QR codes these days.

QR Codes are very effective, environment friendly, cost effective and user friendly. Nowadays QR codes are being used in conferences, event displays, brochures, postcards and off course print advertisement. The best part is that it does not matter what type of business you do, you can always incorporate these codes.

45 Text Effect Illustrator Tutorials A Designer Cannot Miss

Posted: 29 Aug 2012 08:50 AM PDT

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Adobe Illustrator has been offering so much help and assistance to designers that I often think it will make designers give up absolute dependence on Photoshop. Every now and they illustrator professionals offer number of different tutorials that are must check for professional freelance designers.

Photoshop as we know has limited itself only for photos but Illustrator seems to fill the gap and countless possibilities to designers especially now that new responsive web designs and with mobile web sites it is quite imperative for designers to upgrade themselves. Keeping that in mind, I have collected best tutorials of Adobe Illustrator which allow you to apply different text effects depending on your need. So, as a designer it is a must check round up as it is quite extensive and useful.