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Tuesday, October 02, 2012
Facebook Cracks Interbrand Top 100 Global Brands
Facebook's initial public offering, shaky as it may have been, propelled the social network on to the list of the top 100 global brands in the Interbrand Best Global Brands 2012 report. Facebook joined the list at No. 69, with Internet counterparts Amazon coming in at No. 20 and eBay at No. 36. Interbrand wrote in its entry for Facebook: Social media giant Facebook is a newcomer to our Best Global Brands report, after... read more>>
Facebook's Help Center Is New And Improved
Facebook wants to help you. The site recently redesigned its help center in an effort to get answers quicker to the people who need them. Through the help center, users can get quick answers to questions regarding privacy, timeline, pages, and several other topics. Facebook's help center launched in 2007 and has given users a way that they can ask questions or seek answers to issues frequently brought up. The site wanted... read more>>
INFOGRAPHIC: Bots Still Plague Facebook, Web
Back in July, we wrote about ecommerce site Limited Run, which shuttered its Limited Pressing Facebook page, claiming that 80 percent of click-throughs to its page from Facebook were initiated by bots, according to a page logger that it built when it found that only 20 percent of click-throughs were actually arriving at its site. Online advertising firm Solve Media took a closer look at the issue of bots and uncovered... read more>>
HootSuite Announces Integration With Webtrends
Social-media-management platform HootSuite announced an integration with analytics outfit Webtrends that will enable HootSuite Enterprise and Webtrends Analytics On-Demand clients to automatically generate reports illustrating the connections between social media metrics and website conversion statistics. HootSuite said the combination of the two companies' technologies will give their clients a level of measurement consistent with search-engine marketing and display ad markets for accurate cross-channel comparisons. The companies offered the following examples of questions that... read more>>
Adobe AdLens Integrated With SiteCatalyst, AudienceManager, Optimized For Facebook Exchange
The fruits of Adobe's acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager. The incorporation of SiteCatalyst into AdLens will allow Adobe clients to use data sets for ad optimization, custom analysis, and real-time reporting. And by integrating Adobe AdLens with Adobe... read more>>
Facebook COO Sheryl Sandberg Touches On Several Topics In CNBC Interview
In an exclusive interview with CNBC, Facebook Chief Operating Officer Sheryl Sandberg touched on several topics, including the social network's initial public offering and share price slump; the company's mobile issues; skepticism over advertising on social networks; new business opportunities for Facebook; privacy; and the economy. Here are some of the highlights from Sandberg's interview with CNBC: IPO And Stock Price We're obviously disappointed and really surprised by what happened in the IPO. We're... read more>>
How To Keep Your Kids Safe On Facebook
Cyber-bullying has become a major problem among teenagers, so many of whom have a presence on Facebook or other social media sites. Secure.me, which works to make social media a safer place, released some tips Monday for parents of teens on Facebook in the spirit of National Bullying Awareness Month, in an effort to prevent them from being cyberbullying targets. Secure.me's Marina Ziegler feels that parents should educate their kids about how... read more>>
Facebook Hires Carsabi Co-Founders; Site For Sale
Used-car price-comparison site Carsabi is for sale. If you are wondering what this has to do with Facebook, the social network is the reason why the site is for sale: Co-Founders Dwight Crow and Christopher Berner are joining Facebook, which had no use for Carsabi. There was no word on what roles Crow and Berner would fill, but TechCrunch speculated that they might be a good fit to work on the new... read more>>
Ice Cream Shop Lands In Hot Water Over Facebook Comment
It's great when a brand or business on Facebook responds to posts and comments from its fans. However, an errant comment can result in the wrong kind of engagement, as a Montana ice cream shop found out recently. After a Muslim fan of Wilcoxson's Ice Cream in Livingston, Mont., asked if the ice cream contained pork gelatin, the page manager responded with an inflammatory comment. The backlash has led Wilcoxson's to... read more>>
Facebook Marketing: Getting Outside Of The Click Mentality
Up until now, online marketing has been intensely focused on the click. The main goal for ad companies is to get people click on ads, hoping that they can convert that into sales. Brad Smallwood, Facebook's head of measurement and insights, spoke Monday at theIAB MIXX conference, sharing the company's findings from a partnership with Datalogix in an effort to help marketers achieve success through the social network. Facebook teamed up with... read more>>
Facebook Likes The Sound Of Mixcloud
So you want the quality of DJ-spun music mixes, but you're stuck in the office? That's where Mixcloud comes in. The application, which was highlighted Monday in the Facebook developers blog, has been rapidly growing in popularity since it was launched at last year's f8 conference. Mixcloud connects userswith high-quality mixes, radio shows, and podcasts featuring Moby, Fatboy Slim, Wired, and NPR's Radiolab. Through the app, which has integrated open graph technology,... read more>>
Facebook, YouTube Blocked In Kashmir?
Facebook and YouTube have been blocked in the Indian state of Kashmir due to the protests against an inflammatory anti-Islam video that was posted on the Google-owned video site, according to reports. IBNLive.com reported that the state's Home Department issued the following order: In the interest of public safety and for maintaining public order, the government directed all licensed telecom-service providers and Internet-service providers to make arrangements to ensure that their subscribers in... read more>>
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FishbowlLA A Changing of the West Hollywood Online Media Guard
UnBeige Stephen Colbert Lauds Amateur Fresco Restorer's Pluck, Entrepreneurial Spirit
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