Is Your Mobile Traffic Askew? Blame iOS 6
On September 19, Apple released the latest version of its mobile operating system. Along with upgrades and changes to Siri, FaceTime, and the App Store among others, one significant change to Apple's web browser, Safari, seems to have gone largely unnoticed. Safari functions the same way as any other mobile web browser, letting you access and find websites like you would through Internet Explorer, Firefox, Opera, or Google Chrome. The difference, however,...
Andrea Fishman | Data-Driven Marketing |      
The Champagne Bucket List
Road crews survey before they start laying blacktop. Doctors run a battery of tests before prescribing treatments. Coaches study game videos and pore over stats and records before heading onto the field. Due diligence is a widely accepted practice in just about every field, yet it still isn't generally acknowledged as the first crucial step when it comes to dealing with content for website redesigns. I've been part of several website builds and redesigns...
McNeal Maddox | Strategies |
Is Legal the Enemy of Social?
There are many enemies in nature including predators and prey and those competing for territory or mates. Mother Nature designed things in this way to preserve a certain productive balance. It's not always pretty but unless that balance is disrupted artificially, it tends to work over a long-term horizon. There exists a similar phenomenon in business where departments or job functions exist in a productive state of tension with each other. They keep each other...
Robin Neifield | Strategies |
Heavy Mettle: Social Data Carries Its Weight in Gold
The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior.
Dilip Venkatachari | Analyzing Customer Data | Print version It's SEO Budget Planning Season
Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly.
Marios Alexandrou | SEO | Print version Innovation Is Great, but Remember the Basics
Four different types of list segmentation that can help you boost your revenue per email.
Mike Hotz | Email Marketing Optimization | Print version Mindshare Proposes Interest Graph in Vision for Social Commerce
The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare.
Matt Kapko | Social Commerce | Print version Oreo Team Crafts Last Daily Twist in Heart of Times Square
Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take on the beloved cream-filled cookie.
Kate Kaye | Social Media | Print version ANA Harshes Microsoft's Windows 8 High With Do-Not-Track Protest
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
Susan Kuchinskas | Data-Driven Marketing | Print version IAB's Big Data Driven Political Ad Push Backs Lobbying Goals
A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbed by privacy laws - has become to the political campaigns that help them get elected.
Kate Kaye | Politics & Advocacy | Print version Big Data Technology Drives Online Marketing With Offline Data
Campaign results improve when marketers close the direct response loop with offline data.
Brad Terrell | Strategies | Print version Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
At the end of the day, bloggers' stories impact consumers' lives.
Gustavo Razzetti | Marketing to Latinos | Print version Is Big Data the New Email Marketing Catchphrase?
For email marketers, where there is big data there is relevance.
Kara Trivunovic | Advanced Email Marketing | Print version | 
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