Shady brand tactics that work

October 4, 2012 Issue Subscribe | View online Shady brand tactics that work By Sean X Cummings Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide. Why we should take the pressure off mobile By Christopher Hansen With all the hype surrounding the mythic "year of mobile," the industry needs to slow its roll. Here's why marketers need to sit back, relax, and look forward to mobile's future. 5 tips for e-tail marketing to Millennials By Jeff Weidauer What is the right approach to appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials. Key metrics you should be tracking With Jon Mandel The ultimate digital marketing win is to create brand loyalists who advocate for you. But what metrics can gauge your progress? Here are some to consider. Blog Posts "This is Your Brain on Shopping, and It's Not Very Smart" By Julie Roehm This is a quote from an article on The Atlantic written by Derek Thompson, and it sums up the warnings for customers and opportunities for retailers this holiday season. I really recommend that you read it because it is good, but I will do my best at... Digital Marketing Strategies for the 2012 Holiday Season By Dinesh Boaz As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing for deals, bargains, and hard-to-find gifts... Defying the Gravity of Cable Giants: HBO Nordic AB and Its Implications By Atul Patel In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles and in as many territories as possible. HBO is... What Not to Wear: How Casual is Too Casual in Today's Digital World? By Jane Turkewitz Recently, a candidate was referred to me by a CRO of a digital media company who thought this person was an A+ but just didn't have a job opening for him. After speaking with the candidate, who we'll call Jim, I completely agreed. He was smart,... The end of the web? By Brandt Dainow The regulations which underpin the global foundations of the internet are under threat. At the end of this year, the 1988 International Telecoms Treaties, which made the web possible, are up for renewal. Many countries, such as Russia and China, who... Cover Stories The laziest brand posts on Facebook 5 reasons to redesign your website Social media tools for the smart agency 5 digital trends you need to embrace iMedia 25: 2012 Agencies to Watch Latest Jobs West Coast Account Executive Head of Technology - digital media Director, Social Media ACCOUNT SUPERVISOR Senior Account Director More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature

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