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Wednesday, December 12, 2012
Social Gifting On Facebook Trending Toward Local Experiences
As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year - a program that is now available to all U.S. users. But Facebook wasn't the first, and certainly won't be the last, to test the social gift market. Several other companies - such as Plumfare, Boomerang, Treater, and GiftHit - use Facebook to deliver experiences that can't be captured with gift cards. Gifting services love... read more>>
Amazon Friends & Family Gifting Feature Taps Into Data On Facebook Friends
Ecommerce giant Amazon incorporated Facebook into its new Friends & Family Gifting feature, which allows its customers to tap into the social network, as well as Twitter and Pinterest, for shopping help. Friends & Family Gifting aids Amazon users with keeping track of birthdays and other events, as well as shopping reminders and gift ideas. Its Gift Lists feature allows users to create and share gift ideas via Facebook, Twitter, Pinterest, and... read more>>
Jim Breyer: Mark Zuckerberg's Not Going Anywhere
Don't look for Facebook Co-Founder and CEO Mark Zuckerberg to cede control of the social network anytime soon, according to board member Jim Breyer of Accel Partners. Speaking at the AlwaysOn Venture Summit in Half Moon Bay, Calif., Tuesday, Breyer said about one-third of the companies backed by Accel Partners are also controlled by their founders, according to Bloomberg, adding: Mark has always and likely always will control the board and the ownership,... read more>>
Facebook Gives Users More Privacy Options
Facebook has an extensive set of privacy controls, but many users simply don't know how to access them. The site wants to change that. On Wednesday, Facebook announced that it is making it easier to control who sees your posts, such as introducing privacy shortcuts and clearer instructions when posting. Users have been clamoring for easier ways to control their privacy settings, especially as the site changes so often. These tools will... read more>>
Facebook Aids FBI In Bringing Down International Cyber-Crime Ring
Facebook played a part in an operation led by the Federal Bureau of Investigation that resulted in 10 arrests related to an international cyber-criminal network that was believed to have infected some 11 million computers and caused more than $850 million in total losses. Reuters reported that the FBI worked with several international law enforcement agencies and Facebook to bring down "Yahos," which used the "Butterfly Botnet" to inflict computer users with... read more>>
Facebook Releases 2012 Year In Review, Allows Users To Follow Suit
With 2012 drawing to a close, Wednesday was year in review time at Facebook, as the social network released its 2012 Year in Review, as well as instructions for its users to create their own year in review posts. Facebook said users can see their 20 biggest moments from 2012 -- including life events, highlighted posts and your most popular stories -- by going to Facebook.com/yearinreview. The social network added in its announcement... read more>>
Friend2Friend's Social Engagement Platform Helps Brands Succeed On Facebook Mobile
Companies pour tons of money into making sure their product looks amazing on Facebook's desktop version, but the results don't always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its... read more>>
Glassdoor: Facebook Is No. 1 Place To Work In 2013
Facebook reclaimed its throne atop the Glassdoor Employees' Choice Awards list of the 50 Best Places to Work for 2013, moving up from No. 3 in 2012 after finishing first in 2011. Co-Founder and CEO Mark Zuckerberg also fared well, receiving a CEO approval rating of 99 percent. Glassdoor compiles its list with feedback from employees who elect to participate anonymously, and the jobs and career community shared the testimony of three Facebook... read more>>
Facebook Sponsored Stories Can Harbor Suspicious Likes
Facebook users have been seeing more sponsored stories in their mobile and desktop news feeds, saying, "(Friend) likes (brand)." But as a report on ReadWrite notes, several users have seen their names (or those of their friends) attached to pages they haven't liked. The story started out as an investigation of deceased Facebook users popping up in sponsored stories. The explanation for that one? If the person's page has not been memorialized... read more>>
INFOGRAPHIC: Facebook Favorite Fab.com Tops 8thBridge Social Commerce IQ 25 List
Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Facebook favorite Fab.com had a pretty fab showing, finishing atop the SCIQ 25 list, which measures the social commerce strategies of retailers based on four key success factors. The four factors used to compile the SCIQ 25 list are: Increasing brand awareness on social networks, including the facilitation of friend-to-friend sharing and deeper website integration with social... read more>>
Facebook Responds To Data Use Policy Vote, Confirms Changes
Even though an overwhelming majority of voters wanted Facebook to keep its current data use policy and statement of rights and responsibilities, which would allow users to vote on changes, less than 1 percent of Facebook's user base actually made their voices official -- far short of the 30 percent needed to push the vote to favor the users. Facebook will instead implement a system where users can comment and discuss... read more>>
Why A Little Weird Thinking Is Key To Facebook Success
For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook. This is deeper than targeting fans of Bob Marley to sell bongs or... read more>>
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