Measuring ROI: How to Collect Meaningful PPC Conversion Data

Having trouble reading this email? View the online version.

SEW Daily January 27, 2012  RSS  Like  Follow Measuring ROI: How to Collect Meaningful PPC Conversion Data January 27, 2012 - Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication. John Lynch  |  Print version SEO Chicks Competition - Win a ticket to SES London! January 27, 2012 - SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is your chance to win a ticket to SES London Laura Roth  |  Print version 7 Steps to Prepare For the Search Alliance in the UK January 27, 2012 - After a year's delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. Duncan Parry  |  Print version Advertisement Packed with 70+ sessions, roundtables, an expo hall featuring 100+ top marketing and technology providers, and abundant networking events, SES NEW YORK is THE place for expert advice on all the tools and trades of online marketing, from keyword research to SEO, social media, and mobile. Register today with the Early Bird Rate to save up to 18%! Yahoo Search, Display Revenues Dip in Q4 2011 January 26, 2012 - Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion. ClickZ  |  Print version Google+ Drops Age Restriction, Now Accepts All Teenagers January 26, 2012 - Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook's age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users. Danny Goodwin  |  Print version How Google+ Could Threaten Google's Core Search Business January 26, 2012 - Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn't degrade core search functionality or sully searcher trust in what is the most utilized search engine. Nathan Safran  |  Print version YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX January 26, 2012 - Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average. Greg Jarboe  |  Print version Yandex Adds Face Recognition Technology January 26, 2012 - Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service that lets users tag other people. Thom Craver  |  Print version Google Recalculates Average Search Position Metric January 26, 2012 - In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports. Danny Goodwin  |  Print version Why Your Business Needs to Be on Google+ Now January 26, 2012 - Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands. Jason Cormier  |  Print version How Google Search Plus Your World is Changing SEO January 26, 2012 - Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, "you" are the enterprise. What could this mean for the future of enterprise SEO? P.J. Fusco  |  Print version New Google Privacy Policy Combines User Data From All Google Services January 26, 2012 - A new unified Google privacy policy is coming in March. The big change: Google clearly states that it will combine information from signed-in users from one product to other Google products in order to show more relevant search results and ads. Danny Goodwin  |  Print version   Special thanks to Webinars Upcoming Events Landing Pages 3.0: What's new, What's hot, What's not Wednesday, February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities Wednesday, February 15, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers WTWH Media, LLC: Web Development Specialist Up to $75,000 annual + benefits and profit sharing: WTWH Media, LLC: The Web Development Specialist for a fast paced media company will be responsible for supporting existing online infrastructure as well as developing new websites, tools and online systems. San Diego Area or Cleveland, OH AC Lion: Associate Director Ad Ops - Mobile/display 60-80K: AC Lion: This position supports sales in proposal development, account management, campaign trafficking and management, as well as managing and supporting the sales channel through daily traffic and optimization functions. NY-New York City AC Lion: Director of Digital Strategy 150K: AC Lion: This is a newly created position that will be part of the traditional side of the business but be responsible for suggesting and cultivating visionary digital solutions NY-Manhattan, NY-New York City

© Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad St, 22nd Floor, New York, NY 10004 Data protection Search Engine Watch is contacting you at the following address - rssb3@3xchange.info To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no_reply@searchenginewatch.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email please contact: Newsletter Help. Privacy policy View our Privacy Policy for Incisive Media