RssA1: Measuring ROI: How to Collect Meaningful PPC Conversion Data

vineri, 27 ianuarie 2012

Measuring ROI: How to Collect Meaningful PPC Conversion Data

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SearchEngineWatch.com
SEW Daily January 27, 2012
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Measuring ROI: How to Collect Meaningful PPC Conversion Data Measuring ROI: How to Collect Meaningful PPC Conversion Data
January 27, 2012 - Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.
John Lynch  |  Print version
SEO Chicks Competition - Win a ticket to SES London! SEO Chicks Competition - Win a ticket to SES London!
January 27, 2012 - SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is your chance to win a ticket to SES London
Laura Roth  |  Print version
7 Steps to Prepare For the Search Alliance in the UK 7 Steps to Prepare For the Search Alliance in the UK
January 27, 2012 - After a year's delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
Duncan Parry  |  Print version
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Yahoo Search, Display Revenues Dip in Q4 2011 Yahoo Search, Display Revenues Dip in Q4 2011
January 26, 2012 - Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.
ClickZ  |  Print version
Google+ Drops Age Restriction, Now Accepts All Teenagers Google+ Drops Age Restriction, Now Accepts All Teenagers
January 26, 2012 - Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook's age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.
Danny Goodwin  |  Print version
How Google+ Could Threaten Google's Core Search Business How Google+ Could Threaten Google's Core Search Business
January 26, 2012 - Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn't degrade core search functionality or sully searcher trust in what is the most utilized search engine.
Nathan Safran  |  Print version
YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
January 26, 2012 - Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
Greg Jarboe  |  Print version
Yandex Adds Face Recognition Technology Yandex Adds Face Recognition Technology
January 26, 2012 - Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create a "smart" photo tagging service that lets users tag other people.
Thom Craver  |  Print version
Google Recalculates Average Search Position Metric Google Recalculates Average Search Position Metric
January 26, 2012 - In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports.
Danny Goodwin  |  Print version
Why Your Business Needs to Be on Google+ Now Why Your Business Needs to Be on Google+ Now
January 26, 2012 - Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.
Jason Cormier  |  Print version
How Google Search Plus Your World is Changing SEO How Google Search Plus Your World is Changing SEO
January 26, 2012 - Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, "you" are the enterprise. What could this mean for the future of enterprise SEO?
P.J. Fusco  |  Print version
New Google Privacy Policy Combines User Data From All Google Services New Google Privacy Policy Combines User Data From All Google Services
January 26, 2012 - A new unified Google privacy policy is coming in March. The big change: Google clearly states that it will combine information from signed-in users from one product to other Google products in order to show more relevant search results and ads.
Danny Goodwin  |  Print version
 
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