Why the next big thing already happened

February 24, 2012 issue Forward this newsletter  |   Subscribe  |   View online   Why the next big thing already happened By Jonathan Salem Baskin Facebook's core strength isn't that it's a novel concept, but rather a smart application of a very old idea. With this in mind, use this article to help identify what's most marketable about your brand. How to focus your mobile campaign By Ky Harlin Launching a mobile campaign without knowledge of consumption trends is shooting for a bull's-eye in the dark. Read on to ensure sure-fire mobile success. 2 ways Taco Bell is winning gamers By iMedia Editors Staying fresh with the 18-34 crowd can be a challenge. Here are two creative ways Taco Bell is catering to this important demographic. LATEST BLOG POSTS More posts Welcome "Generation C!" (C = "Connected") By Bethany Simpson Nielsen has put their digital stake in the ground and named the 18-34 demographic "Generation C." C for "connected."If you're like me, you take a geeky interest in the terms that emerge in the digital ecosystem. Bring on connected TV, augmented... Predictive Buyer Modeling Is Changing the Future of B2B By Tony Zambito I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future... Publishers Forging Key Partnerships to Bolster Tablet Products By Pam Horan In 2011, the world witnessed the iPad become one of the years most popular gift items. Now that more affordable tablets - such as the new Kindle Fire are coming to the market, its no surprise that a recent study by the Pew Research Center found that... Hashtags and Mobile Barcodes By Roger Marquis Since the beginning of the year, I have noticed more and more Twitter hashtags being used in print and out-of-home advertising and during television programs, and I am starting to wonder, will this interactive marketing tactic fair any better or... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. What digital marketers can learn from TV 3. 7 reasons your co-workers hate you 4. 5 ad formats that will boost your brand 5. A brand's guide to handling social media jerks SUMMIT COVERAGE More photos Ji Kim, VP Bus Dev, Media Solutions, OwnerIQ Michelle Torres, Director of Partnerships, Aurasma See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Budget Project Management Specialist Front Desk Receptionist Front Desk Receptionist Front Desk Receptionist Front Desk Receptionist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Stephen Anderson SVP Search Marketing, SVP Search Marketing See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.