Up Market

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• Top 10: UpMarket Articles March 18-24, 2012
• Free Press Release Distribution Sites – Traffic Generators or Time Wasters?
• The Most Important Thing About Ergonomics That Nobody Talks About
• The Wikipedia Way to Increase Customer Engagement Through Content Marketing

Top 10: UpMarket Articles March 18-24, 2012 Posted: 26 Mar 2012 06:00 AM PDT Capturing attention, dealing with drudgery, design, networking, marketing, personal satisfaction — all found a place in our Top 10-most-viewed stories this past week. The topics are varied and the information within the posts is truly thought-provoking. Please, as always, let us know more about what you want to read in UpMarket in the comments! 1. Presence Point You have 30 seconds to capture your audience’€™s attention in a video, an interview, in a boardroom, on a stage, or in any situation. 2. How to Face Dead Boring Business Tasks The upside of completing dull work is that your competition may be avoiding the same tasks that you hate. 3. Who Are the Top Email Marketing List Brokers in the US? You can’t buy devoted fans with old-school advertising and marketing. Time to go new-school, online. 4. 3 Design Rules You Ignore at Your Peril Master these three principles and start applying them so they become second nature. 5. 10 Habits Guaranteed to Move You Closer to Your Sweet Spot These fundamental practices pay serious dividends if you truly want to flourish. 6. Young Entrepreneurs Should Be Storytellers not Fortune Tellers If your story is compelling, you’ll get free storytelling support because others will be so inspired that they will start telling it themselves. 7. Brevity and Why it Matters in Marketing We say we’re storytellers, but are we aiming for a picture-book, or a 600-page novel? 8. Cracking the Code of Networking: Givers, Takers, and Protectors Independent of what role you naturally gravitate towards, the next time you find yourself in a conversation with a stranger, choose to be a Giver. 9. 2 Keys to Making Your Dreams a Reality When someone tells you that your dream is foolish, instead of being discouraged, just remember one word: trampolines. And then maybe a second one: band-aids. 10. As Facebook Switches Businesses to Timeline, Where Do You Stand? Facebook plans to switch all companies to its Timeline layout on March 30, and so far, the United States Military — €"perhaps unexpectedly — €"has been the group to set the bar.

Free Press Release Distribution Sites – Traffic Generators or Time Wasters? Posted: 26 Mar 2012 03:00 AM PDT If you've got a blog, an information product or ebook you're selling, a service, an app, or anything else you're trying to promote or sell, press releases are the way to go. Learn how to distribute them.

The Most Important Thing About Ergonomics That Nobody Talks About Posted: 25 Mar 2012 03:00 PM PDT Ergonomics is big business – there is no question about it. The U.S. spends more than $20 billion per year on workers compensation for injuries of all types – with about half of that coming from carpal tunnel. So, we spend millions of dollars per year on wrist braces and ergonomically-correct workstations – all in the name of reducing carpal tunnel. And yet… These ergonomic aids don't really solve the problem – instead they mask what is really going on, move the problem to a different part of the body, or postpone the inevitable. Because the problem usually isn't our workstation setup – it's that our body is incurring a repetitive motion. And in the case of office workers, pressing keyboard keys is something they do thousands of times per day, all done with the hands and body in the same position. We simply aren’t designed for any sort of excessive repetitive motion, and it eventually takes its toll. The Secret to Beating Repetitive Motion Syndrome Move more and regularly vary your working conditions.  You already know you should move more, so here are some practical ways that almost anyone can modify their work environment: Alternate sitting and standing. The postural differences matter. Switch "mouse hands". While it will take some time to relearn, by being more mouse-ambidextrous, you reduce the strain on your predominant mouse hand. Switch mouse/tracking devices. I regularly alternate between a mouse, external trackpad, and the trackpad on my laptop. Alternate keyboards. Varying keyboard sizes and configurations will cause you to position your hands, fingers, and arms differently – thus reducing the volume of sheer repetition. What About an Ergonomic Workspace? I am of the belief that if you regularly change your body position while working, that most ergonomic problems take care of themselves. But there are still a few things that I think are important. Sit up straight. Sitting hunched over with your shoulders rolled forward and neck craning forward pulls your skeletal system out of alignment and causes improper breathing patterns. (Yes, Mom was right.) Place your primary monitor at eye level. When looking at it, you want to be sitting (or standing) nice and tall and looking straight ahead. Arms should be comfortable. This means that your shoulders are relaxed and down, not scrunched up by your ears. If you’ve been struggling with workplace-induced aches and pains give these tips a try. I’d also love to hear your secrets to staying pain-free in the workplace, so share them in the comments below.

The Wikipedia Way to Increase Customer Engagement Through Content Marketing Posted: 25 Mar 2012 12:00 PM PDT Creating customer engagement through content marketing for your blog, email newsletter, website and social media always starts with a simple idea.

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