3 ways brands are still failing at social media

April 27, 2012 issue Forward this newsletter  |   Subscribe  |   View online   3 ways brands are still failing at social media By Adam Broitman Many brands are still missing the mark on Pinterest, Twitter, and other social networks. Here are three misguided approaches to social brand design -- all of which boil down to lack of integration. NewFronts: Why digital video is even bigger than you think By iMedia Editors Just how big is digital video? We talked with Paul Kontonis, Felicia Day (pictured), CNN's Piers Morgan, Disney's Ali Wentworth, Digitas CEO Colin Kinsella, and many more big name insiders. You don't want to miss this exclusive inside look at the revolutionary NewFronts. The Facebook metrics you should be tracking By Rich Fleck Now that you have amassed a mountain of Facebook fans, it's time to keep them engaged with relevant content. Here's what you need to track in order to continually refine your Facebook strategy. Viral voices: How to become a YouTube sensation By Lucia Davis YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production. Digital marketing terms for dummies: Clickable video overlays By iMedia Editors This new technology blurs the line between branded advertising and direct response. Could it be the secret weapon in your next campaign? LATEST BLOG POSTS More posts NewFront: Digitas By Katharine Panessidi Attended the Digitas NewFront today with colleagues Gretchen Hyman and Bethany Simpson. It was a veritable who's who in the digital and linear content world! We heard from YouTube "cewebrities" Michelle Phan, Elle & Blair Fowler. Actresses Kristin... Why Google's Consumer Surveys are Good for Publishers (and Readers) By Tameka Kee Google recently launched self-serve market research ad units (the aptly titled, Google Consumer Surveys), and now they're being spotted in the wild -- most recently via a reputable industry trade pub: Adweek. When I first encountered the ad unit on an... Travel: Come Fly With Me By Layton Han The following statement may seem to fly in the face of economic sense at first. It's a great time to be in the travel business. Now with American Airlines filing chapter 11 just two months ago, and a sluggish economy holding consumer-spending... Pinterest: 5 Tips to Get Your Brand's Pins Repinned By Betsy Smith Pinterest continues to grow and grow. Many brands are jumping on Pinterest looking to build brand awareness and drive traffic back to their sites. Pinterest can be a easy platform to gain spread brand messaging and product images quickly, as opposed... Creativing :: The AP's social strategy, Nike's "Bid Your Sweat" campaign, and marketing messages with primal urges By Doug Schumacher Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum. Inside The AP's Social Strategy. Great read for both a brief but interesting backdrop to the AP's history, as well as how a 150-year-old news organization is... Less than zero By Doug Weaver Spring is upon us. The swallows have returned to Capistrano, the snow tires have been replaced, baseball fans are experiencing either irrational exuberance or premature despair (depending on your team). And it's time for our annual discussion of the... You Cant Control the Conversation on Social Media (and That's Okay) By Hafez Adel Beyond all of the "Likes," retweets and "+1s," social media's greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way: the brands talk and the consumers listen... Influencing the Shopper on the Retail Floor (wherever that is) By Jeff Griffin I'm about to hold forth on something that is decidedly unsexy. Talk all you want about the future of social media. Make all the prognostications you want about Apple's stock price. Tell me all about the complete migration from online to mobile. For me,... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 9 brands taking Pinterest by storm 3. How Siri is going to completely change your job 4. How to make a splash at your new job 5. An analytics roadmap for marketers SUMMIT COVERAGE More photos Bob Longo, SVP, Marketing & Sales, in|Market Mark Larson, Director, Sales Development, Photobucket See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Director of Ad Ops Product Manager, Director Junior Interaction Designer Senior Interaction Designer Art Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: John Battelle Chairman and Publisher, Federated Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! 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