How Siri is going to completely change your job

April 25, 2012 issue Forward this newsletter  |   Subscribe  |   View online   How Siri is going to completely change your job By Sean X Cummings If you think you can ignore something as big as Siri from a company as big as Apple, think again. Here's how to prepare for the coming revolution. New challenges in reaching the mobile customer By Rebecca Lieb The devices and methods that consumers use to access media and content are undergoing a seismic shift. Consider these marketing implications. How to tap video advertising's potential By Chris Grech Digital video campaigns not only provide advertisers with reach and relevance, but they also eliminate wasteful spending. Here's why companies lose when they neglect digital video opportunities. 3 reasons TV metrics will sabotage online video By iMedia Editors Online video exploded from niche to mainstream so quickly that the standards have yet to catch up. Nielsen's Scott Ross tells us why we need to let go of our TV mindset and embrace the new digital way. NewFronts: Xbox LIVE pens key advertising partnership with ESPN By iMedia Editors Microsoft and AOL NewFronts revealed new digital partnerships, upcoming digital video lineups, and plans for developing and distributing content for multiple audiences, devices, and screens. LATEST BLOG POSTS More posts NewFronts: PopSugar By Katharine Panessidi Monday April 23rd was POPSUGAR Media's Digital NewFront at the very cool, lofty space Center548 in Chelsea, NYC. The setup was swanky, and the theme was hot pink and candy (to go with the "sugar" name). PopSugar is a one stop shop lifestyle site for... 10 SEO Metrics Every Company Needs to Measure Regularly By Chris Adams Your search engine optimization strategies and results are developed over time, not overnight. But how do you measure and understand if the tactics you are using are being executed properly? Your SEO efforts are worth paying attention to on a regular... Insurance Policy #3 for a Better Digital Marketing ROI By Kimberly Struyk Policy #3: Eliminate wasted time, resources, and capital with consumer centric corrections. Reviewing the previously discussed policies, (Assign each touchpoint a specific objective & task to carry out) and (Use consumer passions to design your... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 9 brands taking Pinterest by storm 3. What consumers share on Facebook -- and why 4. How to make a splash at your new job 5. 6 reasons why people hate your online video ads SUMMIT COVERAGE More photos Seth Kean, VP, Brand Sales, Social Theater Danielle DeTitta, Director, Brand Sales, Social Theater See who else went...   Join us at these upcoming events Full calendar »   Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Online Ad Sales Account Executive Digital Media Analyst / Implementation Lead Media Solutions Channel Manager Direct Response Long form Negotiaor West Coast Sales - Online Creative & Production Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: John Battelle Chairman and Publisher, Federated Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.