| |  | | | | New opportunities in native advertising |  | | By Jack Krawczyk
Marketers are scrambling to better understand the "new" marketing landscape. But the tactics have been around since the 1900s. Here's how native advertising has evolved -- and where it stands today. |  |
| 4 steps to ultimate data optimization |  | | By Bob Gorans
As the digital era evolves exponentially, organizations everywhere are recognizing the need to focus on data management. Use these tips to unlock optimization for your next campaign. |
| Game On! |  | | By Julie Roehm
As the parent of two teen/pre-teen boys, gaming is a daily part of our lives. As a marketer, I love the medium. For the past 10 years it has been a terrific petri dish for the latest and more innovative methods of reaching many a target audience. As... |
| The NewFronts: Keeping pace with device innovation |  | | By Gretchen Hyman
The fireside chat at Microsoft's NewFront with Michael Kassan, CEO of MediaLink, and Lloyd Braun, founder of BermanBraun and no stranger to Hollywood elite having served as Larry David's attorney and co-producer of "The Sopranos" with David Chase... |
| How to play a game and get a job |  | | By Chloe Della Costa
The San Francisco-based company Identified.com is now gamifying the job search for its 4 million users. Identified has incorporated game-like features to encourage users to continually bulk up their profiles and add just the right elements. Co... |
| Trading Places: Commodity or Brand? |  | | By Adam Kleinberg
Which are you? In the past decade, two massive shifts have reshaped marketing. 1) For the first time, we're able to measure the effectiveness of our marketing. 2) Relentless financial super pressure from the turbulent economy. The result is that there has... |
| How To Put Together Your Media Kit |  | | By Jessica Sanders
When running a small business, it's important to take advantage of every marketing avenue at your disposal. A media kit is a great way to get brand awareness and positive information in the hands of the press before a new marketing campaign. Because... |
| As Facebook Edges Closer to 1 Billion Is Your Brand Engaged? |  | | By Adam Leiter
The magic number for Facebook is very close. Most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way? Months ago, we brought up the discussion... |
| Will Google Goggles Take Over the Smartphone World? |  | | By Ryan Burchinow
Instead of just competing in the touchscreen wars, Google is experimenting with SciFi tech and bringing the screen to our face to help keep us in the moment. Remember when it was considered uncool to have Coke bottle glasses and Rec Specs instantly... |
| Let's Get Visual With Social Media |  | | By Josh Spiegel
There are plenty of examples of unique ways to use imagery all over the internet, but all businesses are different, so which is right for you? With Facebook making its timeline feature permanent for business pages, and Pinterest and Instagram... |
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