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Our keynote speaker for #LitFest is so famous that Meryl Streep played her in Adaptation.
Friday, May 25, 2012
Facebook Debuts Feed Gaming: Users Can Sample Games Directly Via News Feed
Facebook's news feed is about to become a lot more fun, as the social network announced that it will implement the ability for users to try out games directly via news feed and timeline stories. Games including Idle Worship, Angry Birds, and Bubble Witch Saga have already deployed what Facebook is calling feed gaming. From the developers' standpoint, feed gaming allows users to access short samples of games without leaving the news feed.... read more>>
Facebook Helps Bingo Bash Score The Pot
Bingo! Multiplayer, synchronous bingo game Bingo Bash, from developer BitRhymes, has taken home the pot thanks to Facebook, with players who access the game via the social network playing 30 percent longer and starting 65 percent more sessions than non-Facebook players. Facebook Bingo Bash players also engage in more social features and spend 80 percent more on average than non-Facebook players, and those who use the Bingo Bash iPad application via Facebook... read more>>
TBS, DumbDumb Team Up On Customized Comedy Videos For Brands On Facebook
Basic-cable juggernaut TBS and DumbDumb, the digital advertising and production company run by Jason Bateman and Will Arnett, will team up to create short-form customized comedy videos on Facebook for six brands. Mashable reported that the content created by TBS and DumbDumb will launch on multiple platforms, including the Facebook pages of the cable network and the brands, before the sponsors decide their ultimate destinations. TBS will also run commercials to drive engagement... read more>>
Spredfast Boosts Facebook Tab Creation Functions, Analytics
Tab creation and expanded analytics were top-of-mind for social media management platform Spredfast when it enhanced its Facebook offerings. Spredfast said its typical customer manages an average of 15 brands, regions, or groups within its platform, and large brands are managing more than 100 accounts on Facebook, Twitter, and other social networks, with some handling as many as 600. Among a flurry of features Spredfast rolled out this week were expanded tab-creation and... read more>>
Report: 10 Tips For Better Facebook Engagement
When research analysts at Facebook and social ad-management software provider Buddy Media studied the Facebook posts -- as well as the comments and likes spurred by those posts -- of 200 large-brand clients over a two-week period, certain patterns and trends emerged. The results, compiled in a just-released report, show simple strategy tactics that brands can try to increase fan engagement with posts. Among metrics they looked at were comments, likes,... read more>>
Facebook Studio Edge URLs Registered
On the same day that Facebook introduced its new Camera iPhone application, three domain names based on Facebook Studio Edge were registered via Internet brand-protection service MarkMonitor. Fusible reported that the following URLs were registered, none of which link to websites: http://whois.domaintools.com/facebookstudioedge.org http://whois.domaintools.com/facebookstudioedge.net http://whois.domaintools.com/facebookstudioedge.com Facebook would not comment on the URLs, and, as pointed out by Fusible, the owner is concealed by the privacy service offered by MarkMonitor, so there is no guarantee that the domains... read more>>
Social Media Jobs: SponsorPay, BS Central, TinyCo
This week, SponsorPay is hiring an integration engineer, a senior mobile ad sales manager, and a mobile developer relations manager. Meanwhile, BS Central needs a bookkeeper/social media associate, and TinyCo is seeking a back-end engineer. Get the scoop on these openings and more below, and find additional just-posted gigs on mediabistro.com. Integration Engineer SponsorPay (San Francisco, CA) Senior Mobile Ad Sales Manager SponsorPay (San Francisco, CA) Mobile Developer Relations Manager SponsorPay (San... read more>>
Facebook Got Its IPO Exactly Right
With engineering precision, Facebook's stock price basically stayed the same on the day of its initial public offering, rising $0.23 per share. Why is that significant? It means Facebook got the most money possible for its existing investors. People should stop worrying about whether Co-Founder and Chief Executive Officer Mark Zuckerberg will take care of his new public investors. Instead, they should look forward to a repeat performance that will reward... read more>>
What Exactly Happens At A Facebook Hackathon?
Have you ever wondered what goes on at a Facebook hackathon? Pedram Keyani offered the lowdown in a note on the Facebook Engineering page. Keyani said the first official hackathon took place in 2007, adding that they have expanded from 20 people at the first one he attended to more than 500 at the most recent one last Thursday. He added that 60 percent of the projects from the hackathons last December and... read more>>
Facebook To Add Viral Shares To People Talking About This Totals
Facebook is continuing to test changes to pages and their analytics, this time focusing on increasing their people talking about this totals. According to a source close to Facebook, PTAT numbers will be tweaked as follows: We are going to begin counting viral shares of page posts into a page's PTAT number. This means that if you post on your page and Jane reshares that post, any likes, comments, or shares resulting from... read more>>
Facebook Backs Commitment To User Experience With Acquisition Of Bolt Peters
A common theme from Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg throughout the initial public offering process has been maintaining focus on the social network's users, so it should come as no surprise that Facebook's latest acquisition is user experience outfit Bolt Peters. Bolt Peters has worked with companies including Twitter, Zynga, Pandora, Sony, HP, Electronic Arts, Volkswagen, Autodesk, AAA, Genentech, Esurance, and The Washington Post, as reported by sister blog... read more>>
'Every Day with Rachael Ray' Offers Grilling Cookbook Via Facebook For Memorial Day
Facebook users who are planning to fire up the grill this Memorial Day weekend but haven't quite decided what to cook can turn to Rachael Ray for some inspiration. Food magazine Every Day with Rachael Ray made its Summer Grilling Hot List cookbook available for download via its Facebook page, featuring recipes including salmon steaks with grilled pineapple and corn, stuffed pork chops and chicken, and plum and red onion kebabs. Grill-Out Faves,... read more>>
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