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Wednesday, May 23, 2012
Facebook, Morgan Stanley Face Lawsuit, Investigation Over Alleged Selective Sharing Of Lower Revenue Projections
Were certain big-name investors made privy to information that should have been disseminated more widely? Such are the latest allegations with regard to last Friday's Facebook initial public offering, which have led to a lawsuit filed against the social network and banks including Morgan Stanley today, following the call for an investigation yesterday by the Financial Industry Regulatory Authority and the Securities and Exchange Commission. Reuters reported that a lawsuit was filed... read more>>
Picture This: Photo Features Could Boost Google Plus In Battle Vs. Facebook
Google Plus appears to be working on closing the gap that exists between what some call a sparsely populated semblance of a social network and Facebook. It is harnessing innovative spirit and brainpower to enhance its photo technology, potentially making itself a (well, an eventual, let's be real) social-network opponent to Facebook. Despite the bad rap Google Plus has received from much of the tech community, it has accomplished some feats, especially... read more>>
'Promote Your Page' Button Appears On Some Facebook Pages
Some Facebook page administrators are seeing messages in the top-right-hand corners of their timeline pages urging them to create Facebook ads and containing a "promote your page" button. Appearing directly to the right of the cover image and the thumbnails that appear under the cover image, the message is headlined, "Put Your Ad Here," and it contains the brand's description from its about section, and the aforementioned button. Readers: Have you seen similar... read more>>
Facebook Pages Become Stars With Timeline Movie Maker
Timeline Movie Maker, a Facebook application created with marketing agency Definition 6, is now available for Facebook pages, giving brands the opportunity to create one-minute movies featuring their content with the strongest engagement. Definition 6 said Timeline Movie Maker will search pages for content that has resulted in the most engagement, and then mold that content into a customized, one-minute movie. Other improvements to the app were also announced, including: The addition of nine... read more>>
Don't Self-Censor On Facebook: Audience Filter
Today's Internet serves many functions, operating as a public forum for self-expression, an intimate support group among friends, and even a platform for professional development. As your use of social networks such as Facebook grows in the professional context, the key is to not succumb to censoring yourself. Your peers, bosses, or prospective employers may deem it appropriate to tailor your online voice to a more conservative public, but won't your... read more>>
STUDY: What Types Of Facebook Campaigns Will Drive Earned Media?
The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive. Wildfire found that campaigns such as coupons, giveaways, and sweepstakes attract the largest entry totals, but campaigns that encourage Facebook users to share opinions and personal preferences generate the most earned media,... read more>>
Is Brain Drain A Threat To Facebook's Future?
Flash back in time a tad and recall that Facebook Chief Operating Officer Sheryl Sandberg was wrested from the top-talent club at Google, when? Oh yes, shortly after she assisted Google in pulling off its initial public offering. She went, she saw, she conquered ... she moved on to the next great challenge. The gamble paid off. Her strategizing and work, along with that of her team, made her a billionaire last... read more>>
Angry Birds Friends Soars Onto Facebook
Rovio, developer of Angry Birds, announced that Angry Birds Friends is out of beta and available for play on Facebook. Angry Birds Friends offers game players new weekly tournaments, new weekly levels, and more ways to earn power-ups, along with traditional Angry Birds features such as share and play, power-ups, and daily rewards. Rovio said the game launched with four new levels that are exclusively in tournament-mode, with new levels to be added... read more>>
Facebook Settles Class-Action Sponsored Stories Suit
Facebook settled a proposed class-action lawsuit based on the principle that its sponsored stories turn its users into spokespeople and, as such, they should be compensated. Terms were not disclosed. Sister blog Inside Facebook reported the settlement, saying that the plaintiffs of Fraley et al v. Facebook (see below) based their claims on California's Right of Publicity Statute, which prohibits the use of names, voices, signatures, photographs, or likenesses for advertising without... read more>>
Facebook Adds 'Send To Mobile' Button To App Center
Facebook issued an update for developers on its app center, saying that seven of the top-10-grossing applications for Apple iOS devices and five of the top 10 Android apps are integrated with the social network, and perhaps prodding the remaining three and five, respectively, in the process. Facebook also announced the addition of a "send to mobile" button for users browsing the app center on their computers, which will automatically send Facebook... read more>>
INFOGRAPHIC: What Is Smaller Than Mark Zuckerberg?
The man behind the humorous infographic we ran last week about Facebook's initial public offering,Victoria, British Columbia-based Forbes blogger Greg Voakes, is at it again, this time with MBA Online infographic "What Is Smaller Than Mark Zuckerberg?" Voakes compares Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg's net worth of $19.3 billion with several different entities. Enjoy.... read more>>
Facebook Adds Option Of Liking Brand Pages Directly From Posts
Some Facebook users are seeing the option of liking a brand page directly from a post due to the addition of a new like button near the top, next to the name of the page. Social advertising firm AlphaBoost tipped us off about the new button, saying that it believes the functionality will soon be extended to all sponsored stories. Readers: Have you seen this new like button on any posts from brands?... read more>>
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