It looks like Friday's email hit a nerve...
I received this email from a subscriber shortly after it
went out:
"Daily email? Builds rapport? Are you serious?"
Three simple answers:
Yes, yes and deadly.
Why?
Consider this scene from the recent American Reunion
movie, which reunited all the original cast members from
the first in the American Pie franchise and allowed us
to see them all "grown up"...
Marriage. Children. Jobs. The works.
The old high-school buddies, now in their early 30s,
were huddled around a copy of their 1999 Yearbook and
reading out a page where each had written their plans
for the future.
I'm paraphrasing class joker Steve Stifler's entry a
little but it boiled down to:
"I want to keep the party going".
I feel exactly the same about my email marketing.
By marketing every day I get the opportunity to keep the
good times going...
To mingle and interact with my subscribers...
And to let them know I am the host with most.
Obviously I won't please everybody doing this but the
subscriber who got in touch has missed one vital point:
Not every subscriber will read every email.
By hosting a daily marketing "party" those subscribers
who missed out today only need to wait until tomorrow
before the music's pumping and the drinks are flowing
again.
But, if you do what he does...
And only mail out once a month...
A percentage of subscribers who miss an email here and
there for whatever reason may not read a message from
you for MONTHS on end.
Not great for business.
And even more "dangerous" than daily marketing because
your subscribers will not be familiar with you...
"Who's this guy and why is he contacting me NOW? Oh,
he's got a new product out!"
DELETE!
And as far as daily email marketing "losing" me
subscribers?
Good.
I run a marketing business, not a "let's see how many
subscribers I can get" business.
Daily email marketing acts as a filter.
It helps develop a "core" of subscribers who LOVE what
you put out there...
Who read your emails, click your links and buy your
stuff.
They will even recommend you to their subscribers, some
of whom will join your list.
On the other side of the coin, the deadbeats who add
nothing to your business will unsubscribe...
Give me one fan over 100 "subscribers" any day of the
week!
Final thought:
The gentleman who challenged me on this is STILL
subscribed.
I guess my email marketing techniques work.
They can work for you too:
Click Here For Inbox Rockstar
Talk Soon,
David Walker
P.S. Don't fear unsubscribes - they are vital to growing
your business!
My email marketing templates will help transform
subscribers into raving fans:
Click Here For Inbox Rockstar
I received this email from a subscriber shortly after it
went out:
"Daily email? Builds rapport? Are you serious?"
Three simple answers:
Yes, yes and deadly.
Why?
Consider this scene from the recent American Reunion
movie, which reunited all the original cast members from
the first in the American Pie franchise and allowed us
to see them all "grown up"...
Marriage. Children. Jobs. The works.
The old high-school buddies, now in their early 30s,
were huddled around a copy of their 1999 Yearbook and
reading out a page where each had written their plans
for the future.
I'm paraphrasing class joker Steve Stifler's entry a
little but it boiled down to:
"I want to keep the party going".
I feel exactly the same about my email marketing.
By marketing every day I get the opportunity to keep the
good times going...
To mingle and interact with my subscribers...
And to let them know I am the host with most.
Obviously I won't please everybody doing this but the
subscriber who got in touch has missed one vital point:
Not every subscriber will read every email.
By hosting a daily marketing "party" those subscribers
who missed out today only need to wait until tomorrow
before the music's pumping and the drinks are flowing
again.
But, if you do what he does...
And only mail out once a month...
A percentage of subscribers who miss an email here and
there for whatever reason may not read a message from
you for MONTHS on end.
Not great for business.
And even more "dangerous" than daily marketing because
your subscribers will not be familiar with you...
"Who's this guy and why is he contacting me NOW? Oh,
he's got a new product out!"
DELETE!
And as far as daily email marketing "losing" me
subscribers?
Good.
I run a marketing business, not a "let's see how many
subscribers I can get" business.
Daily email marketing acts as a filter.
It helps develop a "core" of subscribers who LOVE what
you put out there...
Who read your emails, click your links and buy your
stuff.
They will even recommend you to their subscribers, some
of whom will join your list.
On the other side of the coin, the deadbeats who add
nothing to your business will unsubscribe...
Give me one fan over 100 "subscribers" any day of the
week!
Final thought:
The gentleman who challenged me on this is STILL
subscribed.
I guess my email marketing techniques work.
They can work for you too:
Click Here For Inbox Rockstar
Talk Soon,
David Walker
P.S. Don't fear unsubscribes - they are vital to growing
your business!
My email marketing templates will help transform
subscribers into raving fans:
Click Here For Inbox Rockstar
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mentioned in this message and may be compensated when
you purchase from a provider. You should always perform
due diligence before buying goods or services from
anyone via the Internet or offline.
5-7 Mill Street, Pontypridd, Rhondda Cynon Taff, UNITED KINGDOM
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