IE9 TV adOk, I don't get it. I don't get the ad, which is on prime time TV and says next to nothing about IE; you barely get to see the browser.

I definitely don't get the choice of theme song that plays over the top, not just underneath, the visuals. The ad features the song Too Close by UK-based singer Alex Clare which itself has a tenuous video featuring kendo swordsmen in a derelict building.

I suspect the marketing men leapt on a trending dub-step remix by an up-coming artist without actually listening to the lyrics. Read more of this post