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sâmbătă, 26 mai 2012

Pam Ann Marketing

Pam Ann Marketing

WordPress Updates: How Important Are They?

Posted: 09 May 2012 09:40 AM PDT

  I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are often issued for the purposes of fixing potential security issues. My favorite podcast, SEO 101, recently noted that [...]

LinkedIn for Business: Quick Tip for Finding Value on LinkedIn

Posted: 08 May 2012 08:50 AM PDT

If you’re having trouble finding the value in using LinkedIn to market your business, try joining and participating in the groups that your ideal client would belong to (as opposed to the groups you would choose based upon your own interests). For example, if a book author would be an ideal client for you, join [...]

EdgeRank Podcast: Top 3 Ways to Optimize Facebook Marketing

Posted: 09 Apr 2012 09:31 PM PDT

I recently had the pleasure of being interviewed on Wild Inspire‘s “Top 3″ podcast series. I covered the top 3 ways to optimize your Facebook marketing. The 3 tips correspond directly to the 3 elements of Facebook’s EdgeRank algorithm. The tips are also covered in my Facebook EdgeRank eBook, available for free download with no [...]

Free Facebook EdgeRank eBook: No Registration!

Posted: 29 Jan 2012 09:10 PM PST

Your Fans Might Not Be Seeing Your Posts! Did you know that fans of your business page on Facebook might not be seeing your posts in their News Feed? Download my eBook to learn everything you need to know about the “EdgeRank” algorithm that Facebook uses to decide which of your posts appears in your [...]

8 Chrome Extensions I Can’t Live Without

Posted: 09 Jan 2012 08:53 PM PST

Do you use Google Chrome? What are your favorite extensions? Here’s a list of the Chrome extensions I can’t live without. (Don’t know what an extension is or why you would want one? Read this.)   Category: Productivity Awesome Screenshot: Capture & Annotate Developer Description: “Capture the whole page or any portion, annotate it with [...]

How to Spot a “Black Hat” SEO “Professional”

Posted: 07 Dec 2011 06:30 PM PST

 Optimizing your website incorrectly can cause you to become banned from Google.  Google has an approximate 70% market share in the search industry, so getting banned from Google can effectively negate nearly all of your online marketing efforts. And no one is safe; even J.C. Penney and Overstock.com have received the boot from Google for [...]

Facebook Fan-Gating: Definitions, Best Practices, How-to’s and Resources

Posted: 16 Oct 2011 08:24 PM PDT

UPDATE: This post is no longer relevant due to the changes brought by Facebook’s new Timeline design. Here’s a post about re-thinking fan-gating strategy in the post-Timeline era:  http://www.business2community.com/facebook/rethinking-fan-gating-strategies-for-facebooks-new-timeline-for-pages-0141949   So you want to create a fan gate a.k.a. custom tab a.k.a. welcome tab a.k.a. reveal tab for your business Facebook page? Here are some [...]

Internet Marketing As A Career: Where to Start?

Posted: 30 Sep 2011 10:27 AM PDT

Internet marketing is becoming exponentially important to just about every business entity that exists in the modern day world.  However, pursuing a career in internet marketing can be surprisingly difficult given the ever-growing prevalence of it. Many colleges offer a course, or perhaps a handful of courses , related to internet marketing, but is that [...]

What if You Lost Your Website?

Posted: 27 Aug 2011 01:17 PM PDT

Hurricane Irene brought on a lot of buzz about emergency preparedness. For me, it felt good to update my home’s emergency supplies and plans. Most of us don’t hesitate to ensure that our homes have what they need to maintain their purpose under unusual conditions. But how often do we think about how unusual circumstances [...]

The Editorial Calendar: A Blogging Essential

Posted: 21 Aug 2011 04:23 PM PDT

What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success.  The term “editorial calendar” simply refers to a schedule of what you are going to blog about and when. It may cover several weeks, several [...]
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