12 New Social Articles on Business 2 Community |
- 5 Tactics For Building A Brand Using Social Media
- Bing & Google Discuss the Effect of Social Signals in Search
- How to Decorate Your Blogging Tree to Attract Your Ideal Clients
- Social Media for Hotel Marketing: What Your Guests Really Want
- Who is Reading Your Blog?
- 8 Strategies for Pinterest for Business
- Flexing Your Social Savvy: Do You ‘Think’ Before You Tweet?
- Don’t Fall for Social Media’s Shiny Toys
- Can Facebook Become The Largest Advertising Network
- 5 Tips to Build an Effective SEO Strategy for Your Business
- Facebook Allows You To Edit Comments But Not Completely
- Granny’s 50 Tips on Social Media, Pinterest, Twitter & Content Marketing!
| 5 Tactics For Building A Brand Using Social Media Posted: 24 Jun 2012 01:06 PM PDT
1. Know Your Target MarketThis sounds obvious, but you'd be surprised how many times I work with clients who think they know their target marketing, but really don't understand their market. These firms spend a lot of time, effort, and money creating content and sharing it only to discover little return on their investment. That's because they're not giving their target market anything valuable. Building a brand requires a deep knowledge of your customers and prospects including:
2. ListenWhat are others saying about your brand? How do they position your brand? Building a brand entails monitoring and gently guiding your brand image. In social media, it's easier to do this in some ways. In other ways, social media makes it harder to figure out what consumers think about your brand because the conversations are so fragmented across different networks. 3. Provide Superior Customer ServiceBrand reputation is heavily influenced by your level of customer service. 1 bad service encounter or product failure quickly spreads across the internet as more sites encourage consumers to post reviews. So, part of your listening should involve finding consumer problems and routing them to someone responsible and empowered to fix the problem FAST. You can do a great job of spreading your message through social media only to fail because of a few negative comments. 4. Track InfluencersInfluencers used to be paid spokespeople who said what you want them to say. Most consumers didn't have enough power to be heard above the loud voice of your paid messages. But, consumers prefer recommendations from peers and social networks give consumers a loud voice heard by thousands of consumers. Keep track of these influencers by monitoring brand and product mentions. Get these influencers on board in building your brand. Give them free product to evaluate. Bring them in for special tours of your facility. Invite them to provide feedback on ideas and new products. Not only will these influencers become brand ambassadors who promote your brand, they'll give you great ideas to make your brand even stronger. 5. Engage Your Target MarketThe best tool you have for building your brand is the two-way conversations generated in social networks. If you're using social media as just another channel for spreading your message, you're missing the boat. Encouraging consumer engagement is tricky — and involves more than just recognizing the two-way nature of social media. And, building engagement is extremely time-consuming. We'll save that topic for future posts or you can take a look at my presentation on creating engagement in social media. Be sure to subscribe to our email newsletter, where you’ll get even more insights to make your marketing SIZZLE   |
| Bing & Google Discuss the Effect of Social Signals in Search Posted: 24 Jun 2012 04:00 PM PDT Was your business hurt by the Google Penguin Update? You are not alone. Many business of all sizes are recovering from one of the biggest disruptions to search results since Panda. Google is fighting back and clearing competition from their flagship product, Search. SEO is not frowned upon by the major search engines, but there is a limit to their kindness. Spiders have a hunger for data. This means they are constantly scanning for signals much like the vibrations on a spider's web. When they "hear" a tasty morsel caught they follow the sound to the source. Bing and Google on Social Signals in SearchSocial signals do matter for search rankings. It still isn't clear how the search engines value those links, but we do have some insights. Meltingposts [1] published an article last month of some responses by Google and Bing to webmaster questions. The author than inferred some conclusions from the answers. This is my response. Diversity of SourcesI can attest to this from my research. In all search, especially the social end of it, diversity matters. I find this has more to do with Spam than any other trait. Links coming repeatedly from the same sources appear unnatural and that is a sure sign to Google and Bing that your link building techniques are questionable. TimingThis signal has to do with freshness, authority, and trust. When news breaks millions of people tweet about it. It is noisy with few trusted authority figures spreading the information. Wait for things to die down before sharing. It will show that you care about your sources instead of mindlessly retweeting a popular story for attention. Surrounding ContentMore text does not hurt your chances of ranking better. When you share news add some commentary. Your followers will appreciate it and so will the spiders. We cannot be concerned with tricks, but formulating strategies that look at the whole of our marketing efforts. Learn to think like the search engines by offering context to your social media marketing activities. Focus on how you can send messages about your trustworthiness and the meaning of your words. This will cushion your website or blog from changes in search algorithms. Citations:[1] Kasin, Aliosha. "Google and Bing Considering Social Signals as Potential Influencers on Online Marketing Efforts." MeltingPosts. 25 May 2012. 11 June 2012 .   |
| How to Decorate Your Blogging Tree to Attract Your Ideal Clients Posted: 24 Jun 2012 03:00 PM PDT
There are three elements of decorating your blogging tree so that it stays fresh and appealing: 1. Twigs – Connective contentI recommend that service-based business owners aim for one new blog post every week. You don’t need to reach that goal perfectly (I certainly don’t) or immediately (it often makes sense to plan a gradual transition from a monthly newsletter to a weekly blog). You may be thinking, “Every week? How am I supposed to add blogging to my already busy schedule, and still keep up with my business’s primary activities?” My weekly blogging method is designed to systemize and simplify the blogging process for you. Once you’ve written your monthly feature article (designed to help your readers and meet your business and blogging goals), you can build on that topic over the following three weeks with fun, creative content that comes naturally to you, whether that’s:
2. Leaves – Illustrative contentFor those who would rather talk than write, video posts seem like the perfect solution. Be aware, though, that a certain percentage of your visitors (myself included) prefer to read content. When I visit a blog I rarely watch videos or listen to audio, as I explain in this post about why audio isn’t enough. So be sure to include a synopsis of the key points you cover in the video – otherwise readers like me will never experience your brilliance. Whichever type of connective or illustrative content you use, write something about why you’re sharing it, how you found it and/or how your reader might use it. This brings you back to the forefront as the expert and host of the blog, even if you’re sharing content someone else created. Other forms of illustrative content include slide shows (or slide show videos), comic strips or the wildly popular infographic (I recently shared one about content marketing). 3. Flowers – ImagesImages create visual interest on your blog, connect with your readers at a different level, and break up the text on the page, making it easier on the eye. Choosing the right image can also help drive home the point you’re trying to make. Here’s a tip from an earlier post: Start your image search by naming the emotions you want to capture – i.e., the pain of having the problem you’re trying to solve, or the joy of solving it. Then add another search term that’s more descriptive or literal. According to Facebook expert Mari Smith, including photos in your blog posts also makes them more appealing when you share via social media sites such as Facebook. My favourite resources for blog post images are iStockphoto (paid) and stock.xchng (free), along with PicMonkey (free) for resizing or editing your photos. You’ve got three weeks every month to play with these techniques and choose the decorations for your blog. You can get into a routine (e.g., do a new book review in the second week of every month) or be spontaneous (e.g., turn on the video camera and talk about a question that customers have been asking this month). With so many options for connective content, illustrative content and images, there’s no excuse for a bland or boring blog. Show your ideal clients who you are and why you’re the right one for them. P.S. After you’ve done all this work to attract the right people, don’t repel your readers with typos or bad grammar. Before you publish, walk away from your work for a while, then come back and read it out loud to catch any mistakes. Ideally, you’ll have someone else who can look it over for you.   |
| Social Media for Hotel Marketing: What Your Guests Really Want Posted: 24 Jun 2012 02:30 PM PDT At this point, most businesses have accepted that social media is a necessary part of their marketing strategy. The travel and tourism industry is jumping on board, reaping the benefits from this free, word-of-mouth digital advertising. Social media for hotel marketing is a critical way to interact with customers while simultaneously improving organic search rankings through SEO. But what do guests really expect from a hotel's social media accounts? USA Today sought to answer this question by distributing a survey, giving voters five priorities to choose from. Here are the top three responses: 1. Local Information: 31% of voters claim they use hotel social media pages to find tips about the neighborhood and local events. It is important for hotels to be the authority of their area. Use social communication to become an online concierge, answering people's questions and promoting local eateries and events. The easiest way to do this is by scheduling daily tweets about local information (hashtags included), proving your hotel's expertise in the community. 2. Consumer Reviews: 30% of voters use hotels' social media pages to issue rants or raves about their hotel experience. For hotel marketing purposes, it is important to respond to the occasional rant immediately. It is also a good idea to respond publically to promote the professionalism and service of your hotel. On the other hand, it's equally important to respond publically to a happy guest by thanking them for their stay and encouraging them to return. 3. View Photos: 26% tune into a hotel's social media pages to view or post photos of the hotel, restaurant, pool and more. Keep Facebook albums organized, making it easier for potential guests to discover what they are looking for. Also encourage followers of your hotel's Twitter handle to post feedback, providing a resource for people looking for previous guests' pictures and thoughts on their stay. While these three social media initiatives may seem manageable, it is important to craft your hotel marketing campaigns strategically to influence purchasing decisions of your potential/current guests. There is no reason to spend time and energy on social media for hotels without a solid marketing plan to engage consumers, build relationships, and ensure ROI through conversions. Remember there are many other hotels for your customers to choose from. It is your job to find a way to make your space stand out in search engine results, customer service, and social media pages.   |
| Posted: 24 Jun 2012 12:30 PM PDT August marks our 10th anniversary. Before we started Wood Street, we were all working in the web design and development industry at other companies. Through these years, one thing has remained constant… In the information age, those who provide useful information trump those who shill. Before blogs were commonplace, we relied heavily on our email newsletters to get our message out. In fact, our very first article was titled, "Turning Your Site into a Resource". The transition from an email-only newsletter into a full content marketing campaign took some time. With the email newsletter, it was simple; we built up a solid list and knew, through statistical tracking, what types of newsletters were the most effective. Before we developed our blog, we decided to take some time and plan things out a bit…
Let's take a look at these. Target AudienceAs an agency, you should be very familiar with this exercise. What are your buyer personas? Determine who your target client is and write to solve that person's problems. This is not a time to brag; this is a time to educate. This is a time to know the problems that your clients face every day and offer them the solutions they are looking for. If you haven't read the book "Optimize" by Lee Odden, I highly recommend it. In it he talks about identifying your buyer personas as well as the importance of a keyword glossary – a list of keywords and phrases that your target audience will use to find the services you provide. If you don't know who you're writing for, then how can you know if what you are writing will be effective? There is no way to measure that. What to Say and How to AmplifyYou've identified your buyer personas, great. And in doing so you've outlined a list of their needs. This is the starting point for your editorial calendar. Using a spreadsheet, you can map out your topics based on a 3-or 6-month content marketing calendar. You can adjust based on your specific needs in terms of resources, staff, etc. But, taking a page from the Lee Odden playbook, you want to make sure you cover the following…
Date - If you map out a bunch of posts in advance, you can go back through your list and look for posts that might correspond with some specific event or seasonal topicality. This way you are proactively planning, instead of being reactionary with your posts. Author – Mapping these out in advance will also allow you to assign these to the authors as they are available and give them deadlines so they know the expectations you have. Even if it's just you or one person, it is still a good idea to assign a deadline to each post. Title – These will most likely be working titles, as you will probably adjust them as you write your posts. But start with something; it will help you to flesh out the feel of the post if it begins with a title that feels real. Keep in mind that the title is what will grab attention so it's important to put some serious time into this. Category – If you are just starting out OR if you are revamping your blogging efforts, it is a good idea to establish some categories up front. These should relate to your keyword list and be terms that your target audience understands. Keywords – Creating a keyword glossary takes time and serious research. There are tons of resources out there including Top Rank, SEOMoz, Search Engine Land, etc that will help you get started. For your editorial calendar you will want to choose two to three (no more) keywords that are associated with each post and use each of these in the post itself. Promotion – Sorry to be cliché, but this is not Iowa. If you write it they will not come, at least not right away. It's important to promote these posts. Think about the subject and where your audience might be looking for this information – email newsletter, Google+, Facebook, Twitter, etc. Identify this ahead of time so that you can plan on the most effective ways to integrate these posts into your marketing efforts. What's the End Game?Seriously, what is the point of producing blog content? Are you blogging because you think you're supposed to? If so, rethink that approach. These efforts need to be tied to goals beyond simply staying top of mind. What does success look like? Don't be afraid to sell with these posts. They should provide useful information but that doesn't mean that you shouldn't offer your services as well. How do you measure success on your website? Is it a lead through a contact form or maybe a phone call? Well, why not lead the blog reader down that same path? Either way, you should blog with specific goals in mind. You want results that you can track and measure through site statistics, sales, etc. These metrics will be the indicators as to whether or not your blog is successful. What do you think about blogging as a tool for your agency? Let me know in the comments area below… This article originally appeared on The Agency Post, an online publication featuring advertising and marketing thought leaders who share practical insights and knowledge relating to the industry.   |
| 8 Strategies for Pinterest for Business Posted: 24 Jun 2012 09:30 AM PDT Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it's popularity to market their businesses is very interesting.Here are just a few. 1. It's not about you 2. Everybody loves a story 3. Have one board that's pure showoff 4. Reach for the sweet spot 5. Give away the good stuff 6. Collaborate 7. Use Pinterest as a focus group 8. Don't be all business Learn more View more videos from Janet Fouts   |
| Flexing Your Social Savvy: Do You ‘Think’ Before You Tweet? Posted: 24 Jun 2012 08:30 AM PDT We've all committed social gaffes at one time or another, saying something in the heat of the moment that we immediately wished we could take back. But thanks to today's public social media platforms, 'what happens on Twitter'…can really stick around to haunt you. The most recent case in point: This year's Miss Seattle, who proclaimed her annoyance with the city of Seattle, its residents and its weather one dreary day in December. A local reporter caught wind and blogged about the blunder, which became a veritable viral sensation. An honest mistake, by all accounts – Jean-Sun Hannah Ahn, 22, a Seattle native, said she was merely missing the sunny weather in Phoenix, where she attended Arizona State University and was crowned Miss Phoenix – but damaging nonetheless. Ahn has since spent the majority of her time in the position apologizing for her social media misstep. Most recently, she spent a day educating school children on her new platform: "THINK Before You Post," which stands for Truthful, Helpful, Inspiring, Needed and Kind to remind them to make sure their online posts fall into those categories. And so she joins the ranks of other famous (infamous?) faces who have failed to recognize that a public social media platform is just that…public. But they're not alone; even though it may not be breaking news, there's a good chance that many of us are also guilty of the same faux-pas. In fact, a recent Daily Mail poll revealed that approximately 25 percent of people have tweeted something they regret, and approximately the same number of people said they have posted something on a site that they never would have said to someone's face. So while there are no official 'rules' for using Twitter, we thought it might be helpful to review a few tips for projecting a more professional image, regardless of whether you use it for work or personal purposes. After all, you never know just who is watching…
Got any Twitter best practices? Or pet peeves? Feel free to share in the comments below!   |
| Don’t Fall for Social Media’s Shiny Toys Posted: 24 Jun 2012 07:00 AM PDT
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it. It is essential that you keep your eyes up and forward, always mindful that there will not always be Facebook and that there will be another Facebook coming down the line before long. Be sure you don't become so tethered to your Facebook page that you lose sight of the bigger picture of social media — your message, rather than your medium. Always remember "the essence of the Way is detachment," according to Bodhidharma. You're in it for the long run, right?Invest more in your ability to engage your visitors, draw online attention, to encourage social sharing, and to tell compelling stories rather than in your single-minded expertise in Facebook apps, vBulletin, or whatever. It is less about the inhuman technology than it is about the culture of the Internet and how to best discover, connect, and relate to online tribes where they live and how they want to be engaged. And, on that note, while you're at it, it is also essential to make sure you convert or transition your friends, followers, and likers away from these proprietary platforms before they are abandoned, rolled into something else, made redundant, closed (I still miss Utterly née Utterz to this day, RIP), or simply become unfashionable and uncool. Starting to own, rather than rent, your friends is generally easy and straightforward, but requires possibly embarrassing yourself by actually asking directly or finding ways to convince them to sign your guest book in one way or another. It could be through signing up for an email list, entering a contest, buying a product, submitting a birthday and an email for a birthday wish, gift, or coupon–but be sure to do it early and often so that you don't lose everything when the tide turns and all the water recedes. It is less stressful to rent your followers because Facebook and its ilk have done all the work and you never have to put yourself out there where you might get turned down. But when Facebook is no longer the flavor of the month, you'll wish you had asked.   |
| Can Facebook Become The Largest Advertising Network Posted: 24 Jun 2012 01:55 AM PDT After the IPO, Facebook has grown with every passing day. Not only has it launched much-needed features, acquired products to make its networks experience complete but also at the same time it has fixed it's advertising strategies. Pundits who had till day criticized the Facebook advertising model and brands who were wary of Facebook ads will have to do a reality check. Facebook has not only enhanced ads on its network but is now experimenting with targeted ads on external websites on the Internet. Facebook's Targeted AdsSome time back, Facebook had announced that it is launching Facebook Exchange, which will provide brands an opportunity to display targeted ads to their fans on Facebook. Facebook Exchange which has been already lauded by marketers, is a real-time bidding ad system where visitors to a third-party website are marked with a cookie and can then be shown real-time bid ads related to their web browsing by Facebook. For example, if you have recently visited an ecommerce store that has tied up with Facebook for this program and you leave the store without buying the product that you had intended to, the next time when you visit your Facebook you would see an ad related to the store you had visited and maybe with a discount on the product that you had intended to buy. Facebook's quest to give marketers their value for money didn't stop with the launch of Facebook Exchange. According to Inside Facebook, Facebook is displaying ads and sponsored stories on the sidebar of Zynga.com. A space that was always occupied by Google Adsense. Facebook also added an entry on it's help center "Facebook Advertising on Zynga.com" that says a user has the right to remove the ads he is not interested in and that Facebook is not selling any user data to advertisers. Can Facebook Become The Largest Advertising Network?Facebook for now has expressed that it is trying out the Facebook ads and sponsored ads only on Zynga.com. But it would be any marketers guess that this is one more way for Facebook to increase it's yearly advertising revenue. However, it has to be seen when Facebook will make this feature open for other brands but undoubtedly this feature will bring more smiles on to the faces of brand managers. For instance, if you are a Bollywood music lover then chances are that you will log into Saavn via Facebook login to browse for new songs. While you are browsing songs of a particular singer then chances are that you would see ads which will be selling tickets of the singer's music concert at a discount or may be movie tickets of the movie whose song you have been listening to. Facebook has opened up various ways for marketers to engage with customers effectively. With this move, Facebook has not only given confidence to marketers but has also given stiff competition to Google's Adsense. Till day Google had been the leader in ad revenues but the new move by Facebook may change the equation completely. Facebook has the behavioral data of 900 million users, which is enough to disrupt the online advertising space. Facebook has been slowly nailing the online advertising space along with advertising on its network and it has been only a few months after the IPO. Do you think that Facebook could be the leader in online advertising over the Internet?   |
| 5 Tips to Build an Effective SEO Strategy for Your Business Posted: 24 Jun 2012 01:50 AM PDT
To assist your efforts, here are 5 tips to remember when crafting an effective SEO strategy for your business.
Taken as a whole, these 5 tips offer a framework on which to build an effective SEO strategy for your business.   |
| Facebook Allows You To Edit Comments But Not Completely Posted: 24 Jun 2012 12:15 AM PDT One of the most annoying features of Facebook has been upgraded now. From now onwards, you don't need to worry or bang your head when you spelt something wrong while replying to one of your status messages on Facebook. I have regretted a lot of times when I had committed such blunders and this is a much-needed feature especially on the brand pages. Although the feature was already out there, you had only 30 seconds to edit your content! The good news now is that you can edit your messages on Facebook whenever you feel like. The new feature gives you an option to edit and delete a comment. So when you want to edit a comment, just hover over the comment on it's right side. You would find two options – Edit and Delete as seen in the below screenshot: If you click on Edit, you would be allowed to make changes and the changed content will be marked as "Edited". "Edited" shows you the various changes that you have made like a change log and is visible to anyone who can view the comment. Can you edit your original post?The new feature which has been rolled out now, was a much awaited change. However, the change is an incomplete one because you still can't edit the original content that you post on Facebook. Have a look at the below screenshot: I am sure we make mistakes in the original content and for me it doesn't make sense to only have an edit option for the comments section and not for the original content. A feature that is out there on Google Plus from day one. I am not comparing both the networks but this move by Facebook is an incomplete one. Facebook should have provided these basic features from day one and now when they have realized it, they should have introduced the editing features at all the required places. Don't you think that the editing feature should have been there for the original content too? And if you are not seeing the latest changes like I am not seeing them on my brand page, then you will have to wait for some time as Facebook is gradually rolling out the feature.   |
| Granny’s 50 Tips on Social Media, Pinterest, Twitter & Content Marketing! Posted: 23 Jun 2012 05:00 PM PDT
With no further delay, I'll turn it over to her. ———————————————————— Hi social savvy guru wanna be's! I know it's been awhile folks. I've been busy at the farm in Mayberry. I decided it was not a priority for me to be a social media guru. All of you are already gurus so I figured I might as well just let you have your place on the stage and I'll sit back and drink some lemonade, hang out on FourSquare and teach my local peeps to tweet. Below are a few things I have learned the past few months while I was away. As always take em' or leave em', I don't care. Some of them are old hat news as I know ya' need to hear it 15 times before it will get into that hard head of yours. Some of the tips are new, or at least new to me! 50 Tips From Granny's Social Heart to Yours!1. If ya' ain't got nothin nice, useful or relevant to say then shut yer dang yapper. 2. Is social media really as hard as you make it? Be a friend to get a friend. Speak when spoken to otherwise sit there, smile, be kind and don't fart while on video! 3. First off, what happened with the Facebook IPO? I could have told ya' that from the start. We don't need no financial guru to tell us it's over valued. Uncle Charlie called that one a year ago. He's a smart chicken. 4. I'm not sayin' Zuckerbird isn't smart. I'm just sayin' there are a few smarter chickens. 5. Yes, I sometimes call him Zuckerbird. It's not a typo. 6. How are all them purchased followers workin' out for ya'? Ya' can't buy real friends. They can only be earned via the heart. 7. The heartbeat of social media really is people. Even mean ol' Aunt Bessie is part of the heartbeat. She just makes mine beat too fast some days which is why I tell her to stick a sock in it. 8. I got me a smart mobile phone. If ya' ain't got one, get one. Even if it doesn't make you smarter, you'll feel smarter than all your friends who don't have em'. 9. I finally got uncle Gertrude on Twitter. He is addicted almost like the old days. Remember he lost that thumb in the typerwriter. He can still type faster than Zuckerbird's timeline. 10. Quit spammin' your social network already! If you would put as much time into somethin' worth somethin' to yer followers as you do those dang spam posts, you wouldn't have to get advice from a crazy 90 year old granny! 11. JCPenney is one of the last biz's that can get away with coupons. Why on horses feet did they take out those coupons? They obviously didn't ask anyone in Mayberry as we would have told em' how dumb they were to do such. 12. Don't be afraid to be you. There is only one you. Quit postin' like you are the winner of Grits Across America on Saturday mornings from that fake Twitter account. It's only a matter of time before it catches up to you in real life. We all know you can't cook worth a darn. 13. Social media is real life. Quit fakin' like it's not. 14. Are you still worryin' about that influece score? Get over it already. Nobody can brand you with a number. Believe the number at your own peril. 15. Be careful on Pinterest. Someone took a photo of aunt Lunette at the hair salon with curlers in her hair. OOOh did Mayberry have a hey day with that. I thought Lunette was going to blow the lid off the boiled peanuts! 16. Pinterest is a smart site. I like it. Easy, cheesey to post photos. I need to get me some more Pinterest. 17. If you post photos of grits on Pinterest, don't forget to add the butter. Who eats grits without butter? I saw a whole board of grits the other day and none of them had butter on em'. #Fail! 18. Yup, I learned how to use hashtags. Hashtags and hashbrowns are not the same thing even if cousin Wilma thinks they are. Just remember, hashbrowns are for eatin' and hashtags are for tweetin'! 19. Tweeter is a good site for connectin' with folks. Don't ignore it. Don't tell me none of yer friends are on Twitter until you really know that is a fact. I'll bet ya' a salisbury steak with an extra roll that they are. 20. Be nice to those Journalism friends of yours. I am seein' a lot of them start to get the hang of social. I hope they stick around. 21. Shut yer yapper at least once a day! Listen more than ya' speak. Ya' might learn something you can share later. 22. Quit delaying getting on social because of the skeletons in the closet. Everyone knows your sales team can't spell, tweet or hold a conversation. You're going to have to deal with it at some point so it might as well be now. 23. Yes, we saw those photos of you at the Christmas party on Facebook. It's okay. Happens to the best of us. Even uncle Albert fell down New Years eve after too much dancin'. They posted photos of him all over the social web with slobber coming out his mouth and chocolate icing on his nose. He wasn't even drunk as a skunk like you were! 24. I like me some Foursquare. I get some good deals with those check-ins at the country market. 25. I am the Mayor of the hair salon, market, pet store and my house. Darn Gertrude is practically the mayor of everywhere else. Aunt Harrietta is still mayor of the tavern though. Go figure. She's a floozy! 26. There is no king or queen of social media. It is not content. It is not conversation. It is not engagement. Quit arguing about it. It's nothing but blog blah blah blah to keep your blog rankings up. You know it's true. 27. Content is not a new shiny object invented with social media. It's been around for decades so quit getting your panties in a bunch over it. Go back to marketing 101 if you need to figure out what it is. 28. If your CEO doesn't want to do social media quit arguing with him or her. Just go do it on the side and share the results after a few weeks. 29. If you don't want to risk your job by doin' social media moonlighting like described above, then try sharing a real plan with your CEO. Talk to them in words they understand like revenue, goals and objectives. 30. If ya' ain't got a plan, goals and objectives for social then ya' ain't that smart are ya'? Plan yer work & work yer plan! 31. Social media is still not going to save yer biz. Take the skeletons out of the closet and deal with them. It's like to tryin' to save burnt cookies. Sometimes ya' just got to throw em' out and start over. 32. Don't spend all day braggin' about yourself. Give other people a chance to self promote obnoxiously too. 33. You need to fit Facebook into yer biz, not the other way around. Yes, it's going to take work. Ya' think I like washing Gertrude's clothes? Heck no. However, I do it because he takes me to the store every day. I am not sure what that has to do with Facebook, but I am sure it's something. 34. Failure is not a person, it is a one time event. If you have failed, get over it. Get out there and try again. 35. How many times do I have to tell you to quit doing random stuff in your marketing and biz. Random acts of marketing (RAMs) are for the birds and the Zuckerbirds. He loves when you do RAMs as he makes lots of money. Plan yer work & work yer plan and you won't have to be so random. 36. Are you not getting retweeted? Why don't ya' look in the mirror, look at the avatar, look at your tweets. Would you retweet them? If not, time to start over. 37. If ya' lose a follower, who cares. There are plenty more where they came from. 38. I am not going to join your mafia, read all the rumors you've read about me, join your get rich over night scam or fake cnbc posting. I may have been born and raised in Mayberry but I am one social savvy granny so give it up! 39. You know you are addicted to social media if you take that smart phone or iPad into the toilet every time you go. 40. If ya' take the smart phone and iPad into the potty please wipe both your hands and the smart devices. If not, that is sick and wrong like donkey kong! 41. Quit tellin' me I shouldn't tweet so much or I should tweet more, or I shouldn't tweet so late or so early in the morning. Helllooo! I am a 90 yr old granny who can't sleep past 6:00 am. I will tweet whenever the heck I want. Get a life and quit bossin' mine! 42. I have learned that for every troll or bully or crabby patty who unfollows me or wines there are five more good ones out there. Focus on the good eggs and you'll do just fine. 43. If you could change one thing about your social media presence what would it be? Me, I would be a faster typer. I can hardly type on that dang smart phone. They need to make a smarter keyboard. 44. Social media and social business are not the same thing. Even I know that and I don't spend near as much time as you do readin' them blogs, tweetin' and snooping on my neighbors on Facebook. 45. You know you snoop on your neighbors on Facebook. If you tell me you don't, it's as bad as Gertrude tellin' me he didn't eat the last piece of cornbread. 46. Be careful who ya' trust for advice on social media and social business. If they ain't doing it themselves chances are they can't do it for you either. Would ya' let somebody cut yer hair that never cut hair before? I sure hope ya' would be smart enough not to! 47. Make yer blogs easy to read please. Those white fonts on black are for the birds. Even Zuckerbird knows better than that. 48. Make yer blog posts easy to share. Sorry, this granny has fat fingers. If I have to type the blog post title and your twitter name I am goin' else where honey, sorry! 49. Be realistic. I know you are hopin' to make it rich on the social interwaves. However, if you are not providin' value it ain't gonna happen girlfriend and boyfriend. It might be time for you to get a real job and feed those kids of yers! 50. Just because someone follows ya' does NOT mean they are your true friend. Get to know more than their twitter handle before ya' start passin' out yer phone number. Bonus Tip: If ya' see a really bad picture of me on Pinterest will you please give me a heads up before you tweet it? I promise to do the same for you. I'll send ya' some free cupcakes if it is one with curlers in my head. That's my worst nightmare. Yer TurnWhat do ya' think? Pretty good for an ol' granny heh? What tips ya' got of yer own? Do you like to tweet about grits or hashbrowns? What advice can you offer those that may read this and think I'm crazy? I don't really care what they think, as I am just bein' me. I'll let you take care of them, okay!? icon wink Grannys 50 Tips on Social Media, #Pinterest, Twitter & Content Marketing!   |
In the forest of online content, along the vast landscape of social and promotional messages we all constantly receive, how will your blogging tree stand out enough to attract your ideal client?
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