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5 Tips for Surviving Google Penguin Updates

Posted: 26 Jun 2012 02:00 PM PDT

Google Penguin was a major update to the Google algorithm that changed the way many sites rank in search engine results. If your site has been negatively affected by the Penguin update, there are steps that you can take to fix the problem. Here are 5 tips for surviving Google Penguin updates.

1. Diversify Your Traffic

One of the best things that you can do to survive Penguin updates is to diversify your traffic sources. If you rely mostly on Google, there’s a good chance that your site could be hurt by these updates. If you will diversify away from Google, your site can withstand any changes to the Google algorithm. You could get traffic from social media sites, pay-per-click ads, and many other sources.

2. Eliminate Duplicate Content

If your site currently has any duplicate content, you should do everything that you can to get rid of it. If you are plagiarizing, then obviously you need to remove the copied content. However, sometimes you could have duplicate content without actually plagiarizing. For instance, you could take an article off of an ezine directory and post it on your site. The problem with this is that the article is already available in other places online.

3. Get a Good Web Hosting Company

It is also a good idea to make sure that you have a good Web hosting company for your site. If your site loads slowly, it can negatively affect your rankings in the search engines. For example, PurelyHosting.com is one hosting company that you may want to check out. They have very good service and fast servers that you can take advantage of as a webmaster.

4. Write the Best Content

If Penguin taught webmasters anything, it’s that they need to create the best content available anywhere. You need to make content that is authoritative, and that people will find useful. Think about whether you would like to content that you are writing. Put yourself in the shoes of the visitors that will be coming to your site, and then tailor your content to that. You should write your content with your own unique voice.

Don’t try to sound like an encyclopedia or like a robot. Give your writing a little bit of flair, and base it around important keywords. You should not stuff your content with keywords overtly, but you should sprinkle them throughout the content a few times. If you put an emphasis on quality content, Google will reward you for it.

5. Update Regularly

Besides making the best content, you also need to make sure that your content is updated regularly. By updating your content regularly, Google will know that your site is dedicated to providing the best user experience, and they will be more likely to rank your site highly.

Overall, the Penguin update made things tough for many webmasters. If you’ll take a proactive approach to how your site is developed moving forward, you’ll be able to get past any problems and rank highly in the search engines again.

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5 Best Uses of SlideShare for Promoting Your Website

Posted: 25 Jun 2012 10:51 PM PDT

SlideShare is a popular social media website that allows the users to share presentations, documents, and PDF's. You just have the basic understanding of putting a slide, and the website can help you a lot for the promotion of your website. Every month, the visitor's count of SlideShare exceeds 25 million, which makes the site as a hot spot to expose your products, brand, and services. One thing interesting about the site is that it is not just a site where people upload their slides.

SlideShare will enables you build strong links on the back of your presentations and slides that helped you in the promotion of your website. This website serves several benefits to you as it has ton of features, which makes it to be a fantastic tool that can help you in your website promotion.

Here are 5 Best Uses of SlideShare for Promoting Your Website:

Optimize the slides: If you properly use your keyword with your files or slides, then it will help you to fetch new readers for your blog. You have to take care of space as you don't have much space in it. Moreover, make sure to tag the slides with relevant words, as it allows the users to find your content during searches.
Company Slide: It is necessary for you to add company slide after every file as well as presentation. This will help you to utilize all your strength and ultimately do your website promotion. Try to make slide personal with your website URL, which helps to promote your website. Moreover, you can add few lines about yourself with your contact number, which helps the visitors to know you well.
Social media connections: For viewing SlideShare presentations, SlideShare is not the only website. Thus, you can load your SlideShare information to other professional websites like Linkedin etc. which would be an opportunity for you to generate large audience. Overall, you can make as many as social media connections as they could be of great advantage for the promotion of your website.
Social media posting: You will always find a social media bar below every SlideShare presentation, which offers you to share the content with the world. Always try to use that bar as it helps you to expose your contents all around the world. When you upload new presentations and files, always send a message that alert the social network. This will help you to easily share the fresh content in the world. This is a very fascinating service provided by SlideShare, which can help you to promote your website to a large extent.
Start your own group: Make a group that is exclusive for your brand. The effort of whole group is to advertise your services or products. This group could even be used to make interaction with the customers with the help of internet. You can get instant feedback from them on the matter of your presentations. This would help the members of whole group to promote their website through SlideShare.

Summary: SlideShare is a very popular site with millions of user. It is a very good platform for you to promote your website in an easy way.

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marți, 26 iunie 2012

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