| |  | | | | Stupid (but common) resume mistakes |  | | By Julie Roehm If you want to get your foot in the door with a prospective employer, you better look good on paper. Consider these common slip-ups that marketers make when compiling their resumes. |  |
| What the Pinterest boom says about digital |  | | By Heather Sundell The explosion of Pinterest emphasizes the web's shift from textual to visual, and it is ushering in a new age of search. Read about the platform's other impacts and how you should respond. |
| Highest ROI in eCommerce? Email Remarketing + Retargeted Ads |  | | By Charles Nicholls Digital marketers know they must measure and optimize all of their efforts, with the goal of increasing sales. They must also be able to prove a positive return on their investments. That said, digital marketers are constantly on the hunt for the... |
| Successful Social Marketing for the Mobile Paradigm |  | | By Rob Reed Social media was born in the PC era, when consumers were sitting by their computers at home, engaging with their friends and eventually also with brands. So what's happened since the emergence of social? Well, lets see...Smartphones now make up more than... |
| When The Data You Have Is All the Data You Need |  | | By Ross Kramer It comes as no surprise that many marketers are overwhelmed by the amount of data available at their disposal. In fact, a global CMO study conducted by IBM revealed that data explosion tops the list of headaches that CMOs are facing. Additionally,... |
| Can we go viral, please!! |  | | By Sailesh Wadhwa Every time I hear this phrase, it reminds me of Captain Kirk's famous catchphrase "Beam me up, Scotty," from the much popular TV series "Star Trek" we all grew up with. Ironically, even Scotty would have scoffed at this request in today's time of Social... |
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