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marți, 26 iunie 2012

Up Market

Mixing It Up: [Video] Storytelling for On-the-Go Marketers
Entrepreneurs Recognized with Ernst & Young Award
Actionable Insights: Great by Choice

Mixing It Up: [Video] Storytelling for On-the-Go Marketers

Posted: 26 Jun 2012 08:00 AM PDT

6358946399_de22cde196_z A few weeks ago I started working with Tout, a video app for iPhone, iPad and Android smartphones. It's perfect for on-the-go video storytellers (marketers) and is regularly used by the likes of Anderson Cooper, Mit Romney, and Shaquille.

Tout caught my attention and interest in working with them because behind the scenes a social transformation is occurring… in how we share information. Twitter introduced 140-character messaging, we got crafty with bite-size messaging. Instagram made waves with insta-picture sharing, we started sharing (edited) photos more instantaneously. And now we're creating stories that last less than :15 with video-making apps like Tout, sharing information with sight and sound as-it-happens.

What does this mean for marketers?

Video apps like Tout are revolutionizing how we capture moments. We shoot and share, instantly crafting a visual and personal representation of a story.
Video apps extend social broadcast capabilities. Instead of valuable video content living in silos on a website, a long-lost email, or on a Vimeo or YouTube channel, information is now shared in portable, :15 videos that join or start online conversations about a topics across multiple social networks at once.

Want to dip your toe in (video) storytelling?

Below are some tips for making and sharing video content via app.

Keep it Short – Aim for Brevity. Build momentum through a storyboard of short, event-based activities. Then post to a minimum of (3) distribution points based on what you know matters to your audience – where they engage and stick around to follow your storyline.

Keep it Sweet – Wit and Style. Let your personality come through. Have fun with what you share. Don't be canned. Don't let a running video camera taunt you out of being authentic with your audience.

Keep it Informative – Seek to Educate about your space, work, interests, and even off-hours things you do that shape who you are and what makes your brand tick.

Keep it Inspirational – Make Hearts Race. Remember, our brain stores for long(er) term memory when we have strong visuals, sound and colorful things developed into a message. Get creative.

Image credit: Johan Larsson

Entrepreneurs Recognized with Ernst & Young Award

Posted: 26 Jun 2012 05:00 AM PDT

The regional winners of the Ernst & Young Entrepreneur of the Year Program have been announced, honoring men and women who create products, services and jobs that help to grow the economy and their communities, as well as encouraging others to follow their lead.

Some of the regional winners include the yogurt company Chobani, stock image website Shutterstock, online deal site ideeli, medical financier Bankers Healthcare Group, and IT and project management firm Blue Canopy.

More than 1,700 entrepreneurs and new businesses were nominated for the 2012 awards, according to Ernst & Young. Those companies "generated revenue of over $235 billion."

The national award winners, selected from the pool of regional winners, will be announced in the fall.

Last year, Ernst & Young recognized LinkedIn, Groupon, Amneal Pharmaceuticals, Red Ventures and Green Dot Corporation, among others, as the national winners.

Read the previous Upmarket story about some of the regional nominees.

Actionable Insights: Great by Choice

Posted: 26 Jun 2012 02:00 AM PDT