Why your metrics are lying

June 26, 2012 issue Subscribe  |   View online   Why your metrics are lying By Drew Hubbard Metrics are notorious for communicating mistruths, but how do marketers defend against data dishonesty? Here are five misleading metrics and how to avoid falling into their traps. How to find the hidden value in online video By Mitchell Reichgut Most advertisers plan and evaluate online video incorrectly. Here are a few non-traditional ways to capture the value in this medium. Disney Interactive announces 3 new shows With Dave Dickman Let's introduce you to some of the new DIMG digital programs that viewers have been buzzing about. LATEST BLOG POSTS More posts The Five Forces of Keyword Competition Framework By Krista LaRiviere Porter's Five Forces analysis framework was developed at Harvard Business School in 1979. Today it is still one of the most influential, respected, and extensively-used frameworks by business strategists to help determine the competitive opportunities... Using Light-Touch Social To Influence Your Audience By Noah King Social media is most effective at building awareness and driving sales when you remember one thing: keep it light. To be light-touch with your social media strategy means to use small, repeated interactions to build an authentic relationship over... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. Stupid (but common) resume mistakes 3. 12 videos that went viral this month 4. 9 startups that marketers will love 5. Your guide to the new sales funnel SUMMIT COVERAGE More photos Chad Bronstein, Sales Director, Adconion Direct Drew McKenzie, Digital Strategy Director, Empower MediaMarketing See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Director of Marketing Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jason Burke VP, Operations, VideoHub (A division of Tremor Video) See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.