HellBound Bloggers

Sports and Social Media – Cross Promotion At Its Best

Posted: 01 Jul 2012 11:54 AM PDT

Social Media and sports, when taken together, are driving up viewership and advertisement revenues the world over. For people who missed out on the big moments of yesterday's big match, social media fills you in on all the details thanks to easy sharing of information. Missed that amazing goal kick in the last minutes of the game yesterday? It is on your Facebook or Twitter news feed just waiting to be watched.

Here are some of the ways social media and sports are complimenting and cross-promoting each other.

Never underestimate the power of social media 'trends'

The English striker, Wayne Rooney's increased Facebook fan presence is part of a 'social trend' during Euro 2012. What does this tell us? That social networks have a snowballing effect on ongoing and popular events.

Wayne Rooney Facebook

With the Euro 2012 underway, many avid sport fans help define a 'trending' term, thanks to string theory. This increase in fan activity can make advertising firms and brand managers capitalize on trending terms on social networks. Facebook is one such powerhouse when it comes to creating a social trend and for other sports enthusiasts, this should be an eye opener for some fantastic sports marketing ideas.

ESPN Go

Social Media allows professional players to stay connected with fans more than ever.

Social media and sports are collaborating in many ways as well. Case in point, Kevin Pietersen, former Test batsman, always invites a lot of feedback as he tweets during pre-game intervals and garners a lot of viewership for the impending game. Match discussions are no longer confined to traditional media outlets such as TV and print. Interacting with fans on a personal level is easier than ever on social networks. Fans find this a great stimuli when their sports idols actually take out time to communicate with them.

Social Media Drives Viewership Levels and Ticket Sales

Major sports broadcasters such as ESPN are now offering live streaming of games on the internet for social media butterflies to keep an eye on. 1 in 3 people are known to follow the game on their mobile devices. No wonder ESPN reported a 210% increase in viewership than the last tournament edition in 2008.

Ticket sales have risen as much as 3 times with social media pages promoting teams as well as individual sporting personality coverage round the clock. Use of Sweepstakes applications and fan pages on Facebook is cultivating renewed sports interest amongst those who are non-traditional sports followers.

Social media and sports are proving to be a marriage made in heaven. It's about time social media firms and advertising agencies utilized them for maximum benefit.

This article is written by Farah Kim. If you wish to write for HBB, kindly check this.

Sports and Social Media – Cross Promotion At Its Best is a post from HellBound Bloggers (HBB)

HellBound Bloggers (HBB) Overview – May 2012

Posted: 30 Jun 2012 07:40 PM PDT

HBB Overview May 12 I’m really sorry for publishing HBB Overview of May very late. I had some disputes regarding some announcements, it is solved now fortunately. We have made some changes in our guest blogging policies. Kindly check Guest Authors Checklist for more information.

Guest Authors of HBB – May 2012

If you wish to write for us, HBB is always open for you. Below you can see some useful posts related to it.

You can make note of these useful posts and below you can see HBB’s guest authors for this month.

1. Adam Costa: Adam Costa is the author of Business In A Backpack, which shows how to run a profitable business while traveling the world.

Article: 35 Painful Mistakes Travel Bloggers Make (And How To Fix Them)

2. Pro Vamsi: A software engineer by profession and passionate blogger by interest. Works for a networking company in chennai and blogs for India365 and LondonGeekUK.

Article: Change Default Location Bar Search Engine in Chrome

3. Chris Marentis: Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing.

Article(s): 5 Steps To Create A Video Marketing Strategy For Local Business and 5 Tips for Posting Videos and Images Online

4. Roger Collings: Roger Collings is the Managing Director of RDC Communications Ltd and a telecoms consultant specialising in business VoIP.

Article: 6 Exclusive Pinterest Tips for Your Business

5. David Rice: David Rice is based in UK and works for a company that helps business leaders find the ideal office to let location. He runs What is Android and Price India blogs.

Article: 5 Best Alternatives For Google Maps

6. Aditya Chintha: Aditya Chintha is a 17 yr old blogger and writes at Geeks Workshop. His areas of interest are blogging, reviewing gadgets, developing android.

Article: 4 Simple Ways To Manage Your Blog During Exams

7. Koundeenya: Koundeenya is a turned out blog writer from a diary writer. He loves writing and blogging. He blogs at Diary Writer which covers writing & blogging tips.

Article: Are You Tired Of Writing? 7 Tips To Overcome That!

8. Chetan Bhawani: Chetan Bhawani is a dentist, and a tech blogger who writes at several blogs and an advisor about web hosting.

Article: 9 Blogging Blunders A Blogger Should NOT Make

9. Praveen: Praveen is a normal 11th Grade Student from India. He likes blogging and he blogs at Geeks4share about Blogging Tips, SEO, Marketing, Money Making and Tips And Tricks in Computer.

Article: 6 Essentials A Blog MUST Have For Perfect Launch

10. Debarshi: Debarshi Ghosh Dastidar is an Entrepreneur and a part time blogger from India. He is specialized in Content Management, Internet Marketing, SEO, web designing and many more.

Article: 25 Essential Ways To Bring Traffic To Your Blog

11. Gautam Doddamani: Gautam Doddamani is a Geek, Blogger, and Open Source Evangelist. You can check out his official blog at revthatUP.

Article: 4 Things To Do When You Are Not Blogging

12. Arijit Das: Arijit Das is an experience based blogger, who writes about random things that effect his life. He wrote many consumer friendly posts about well-known brands. He also released his own music video- Meow N’ Jerry.

Article: 10 Vital Tips To Successfully Publish Your First Book

13. Namanyay Goel: Namanyay Goel is a freelance web and graphic designer. He blogs at Mos Le Tech, about SEO, Technology News, and Design.

Article: Guest Blogging Vs Social Media. Which Is Better?

14. Romy Singh: Romy Singh is a good listener, prefer to listen more. You can catch him on his blogs Geekywriter and tutdiary.

Article: All That Matters Is You Wrote Something

If you wish to be a part of HBB, you can become a guest author by contributing Guest Posts. Do check ‘Join HBB‘ and Guest Blogging Rules. Cheers.

Top Commentators of HBB – May 2012

TC Award May 2012 The Top Commentators of May 2012 are Dennis Rodriguez and Avi Jit. Congrats for them, and I would like to thank other participants as well.