How to kick-start a culture of innovation

July 3, 2012 issue Subscribe  |   View online   How to kick-start a culture of innovation By David Rubinstein Innovation requires a delicate balance of creativity and calculated risks. They say there's a fine line between madness and genius -- here's how ensure your brand stays on the smart side. 4 ways to identify mobile click fraud By Shalom Berkovitz As billions of ad dollars move to mobile, click fraud is becoming a serious issue. Here's how to spot it before losing tens of thousands of dollars per month. New tips for measuring digital ROI With Rachelle Considine Here are the tools, metrics, and new areas of value companies need to be paying attention to. 3 ways to use Facebook for "back to school" marketing By David Rollo In 2011, social media became the channel for parents and students to learn about back to school products and offers. Here's how you can tap into this trend before summer's end.  LATEST BLOG POSTS More posts Choose Your Best Social Media Channel By Lee Schneider "It's overwhelming." "I can't take it anymore." "Please, make it stop." No, these are not comments I've collected from people studying for their driver's license, cramming for the bar exam, or facing off against Rafael Nadal in a tennis match.... Do-Not-Track Comes to Mobile Thanks to Mozilla! By James Lamberti As government entities, privacy advocates, self-regulatory bodies and the online advertising community continue efforts to come to a compromise on the standardization of the Do-Not-Track (DNT) technical specifications and policies, one company... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. Stupid (but common) resume mistakes 3. 6 ways to be a Pinterest superstar 4. 6 brands that "get" gamers 5. Why your metrics are lying   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, CA Summit info   Advertisement     LATEST JOBS More jobs Account Executive Strategy Supervisor Supervisor, National Radio Investment NYC Sales Account Executive Director of Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Hal Halpin President, Entertainment Consumers Association (ECA) See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.