Strategies: Social Media Is Becoming Useful, Finally

August 3, 2012 Marketing RSS  | App   FREE Webinar: Latinosphere - Marketing to Latinos in the Age of Digital Digital marketing consultants Gustavo Razzetti and Giovanni Rodriguez will address the emerging role that Latinos are playing in the marketplace and outline the new paradigms that marketers need to consider in order to succeed. As a bonus, all registrants will receive the first digital copy of Latinosphere: Marketing to Latinos in the Age of Digital. Social Media Is Becoming Useful, Finally In one of my recent columns, I addressed how Pinterest has succeeded by creating a space in between Facebook and Google: balancing a "cry for attention" with "utility." And when I mentioned Google, I was actually referring to the search component, not to its social media tool (Google+). It's because then I wasn't aware of Clipboard (privately beta-launched by end of 2011). This new social media tool - backed by Index, Andreessen Horowitz, and CrunchFund - was... Gustavo Razzetti  |   Strategies  |                When More Is Too Much How NBC has failed miserably in its execution of live-streaming the Olympics on its site. Jack Aaronson  |  ROI Marketing  |  Print version 6 Reasons Search Clicks Rock! It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Kevin Lee  |  Paid Search  |  Print version Public Transportation: An Untapped (so to Speak) Mobile Marketing Venue Personal time in the public sphere with few other things to occupy a person's attention add up to an interesting advertising opportunity - with a major connectivity-related caveat. Joe Laszlo  |  Mobile  |  Print version British Airways Turns Olympics Tweets into Digital Symphony BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Daniel Mickens  |  Social Media  |  Print version Walking Dead Images Creep Into Text Messages Zlango is planning to let brands buy keyword-targeted text images. Daniel Mickens  |  Mobile  |  Print version Facebook Reveals 83 Million Fake Accounts Almost 5% of users own "duplicate accounts" on Facebook. V3   |  Social Media  |  Print version WPP Gobbles Fortune Cookie for Eastern Europe Expansion London-based shop with Poland presence will be part of Possible Worldwide. Kate Kaye  |  Agency Spotlight  |  Print version Ralph Lauren Embeds Brand in NY Times Olympics iPad App Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Matt Kapko  |  Mobile  |  Print version The Art of the Infographic Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the people who matter most - your customers. Liana Evans  |  Strategies  |  Print version Now You're Talking Extending brand voice and messaging with emerging communications technology. McNeal Maddox  |  Strategies  |  Print version RSS  |  App   Webinars Upcoming Events Latinosphere: Marketing to Latinos in the Age of Digital August 7, 2012 1:00pm ET / 10:00am PT How Do You Compare? Insights from IBM's Annual Global Survey of Marketers August 8, 2012 1:00pm ET / 10:00am PT Make the Holiday Season Profitable! August 21, 2012 1:00pm ET / 10:00am PT SES San Francisco August 13-17, 2012 SES Hong Kong September 10-12, 2012 SES Berlin October 11, 2012 SES Chicago November 12-16, 2012 SES Singapore November 26-28, 2012 Featured Jobs White Papers Incisive Media: Senior Staff Writer TBD: Incisive Media: Incisive Media is looking for a Staff Writer with special projects experience to write for their online publications covering interactive marketing and advertising. Staples: Senior Manager, Digital Marketing negotiable: Staples: As an essential member of the Global Marketing team, this Sr. management position is the primary owner of developing the strategy for our search, display, mobile, and other/new digital media strategies that drive in-store, retail sales. Framingham, MA 01702 Sempo: Senior Account Manager, Search & Media - Rosetta Marketing Competitive: Sempo: The Senior Account Manager is the ultimate team lead and is responsible for the success of team members managing team dynamic, moral and growing team members along their desired career paths Cleveland img src="http://db.riskwaters.com/global/incisive/email_footer/logo.gif" alt="Incisive Media" margin="0" width="120" height="46" /> © Incisive Interactive Marketing LLC. 2012 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - rssb2@3xchange.info To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. 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