11 mistakes to avoid on your digital marketing resume

September 20, 2012 Issue Subscribe | View online 2nd annual iMedia Agency Awards. Submit your nominations now! 11 mistakes to avoid on your digital marketing resume By Bethany Simpson We asked senior digital marketers from Kraft, American Express, Major League Baseball, and more about the reasons they reject candidates. Don't make these common mistakes. How direct marketing applies to digital By John Kottcamp Many corporate marketers have tremendous expertise in direct marketing. Here's how to use that knowledge in the real-time world of digital. 6 ways to dominate the holiday season By Bill Hustad Now is the time to review your personalization strategy to maximize your holiday revenue. Check out these tips to do just that. A new trend in listening With Jeff Ragovin Don't let important customer data slip through your fingers. Here's a new way companies are taking advantage of customer chatter in the social space. Blog Posts Investing in SEO: Marketers Do More SEO than They Think By Krista LaRiviere I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin's blog post, Organic vs. Paid Search Results: Organic Wins 94% of Time is a great summary. With this... Brave New Agency. By Doug Weaver Last week in this space I commented on the look of publishers sales force going forward (Media Seller 3.0). I hadn't intended to bookend that with a discussion of the future media agency, but Brian Morrissey's Digiday interview with Forrester Analyst... So you have an app for your stores. Now what? By Todd Sherman Mobile technologies are critical to becoming an essential part of the new retail experience. Done correctly, your mobile application is an extension of your consumer strategy and marketing campaigns. Chances are you're using mobile to help achieve... The Myth Of Online Conversion For Everything By Jon Steinberg Many people buying digital media are looking to see an actual purchase consummated online as part of their online advertising campaign. In most cases, this is not, actually an achievable or relevant goal because relatively few goods are actually... Avoiding Mobile Commerce Mistakes This Holiday Season By Mark Simpson Summer may not be officially over, but it's high time retailers began prepping for the 2012 holiday season. This doesn't just mean in-store and online, it now means mobile too. According to comScore, consumers spent approximately $37 billion on holiday... Did Call Me Maybe And Social Media Really Change Music Marketing? By Adam Leiter Are social media tactics upending the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? Summers pretty much over, but the beat, as they say, goes on. Don't think that those summertime... The Robots Are Coming! The Robots Are Coming! By Nicola Smith For several decades, the symbol of the future has been the robot. Throughout history there have been numerous references to animatronic, mechanical beings created to perform specialized tasks. One of the earliest mentions of a robot-like, artificial... Cover Stories 4 secrets to successful content marketing 9 infographics marketers need to see 5 reasons Pinterest is overhyped for brands Why brands aren't becoming publishers Facebook's Open Graph: 5 things marketers must know Latest Jobs ACCOUNT SUPERVISOR Senior Account Director Sales Manager PR/Communications Manager Sales Representative More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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