4 secrets to successful content marketing

September 19, 2012 Issue Subscribe | View online 2nd annual iMedia Agency Awards. Submit your nominations now! 4 secrets to successful content marketing By Jacqueline McDermott Lisk Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps. Women are from Pinterest, men are from Google+ By Fiona Menzies Pinterest is overwhelmingly dominated by female users. But how are the genders divided across other social media platforms -- and why? 4 steps to make the right hiring decisions By Erika Weinstein Don't fall into the trap of the quick, convenient hire. Here's how to ensure a thorough, strategic hiring process that will find and retain top talent while saving your company money. 3 digital trends that will make or break your company With Dan Neely Are you using this year's most important trends to your company's advantage? Here are some crucial tips. Blog Posts Top Ten: The Fan Post that Outranked YouTube's own Facebook Content By Doug Schumacher Since starting the Top Ten about a year ago, we've never had a fan post register as the top post for any of the brands. That changed this week. And ironically, it's a status post that generated higher engagement than any of the videos YouTube posted... Ready for Social Media Results? Turn Your Loyal Followers Into Your New Top Sales Team By Richard Owen Imagine this: You have customers knocking on your door, singing your praises, offering to do your marketing work for you by raising awareness about your brand and referring potential customers. Now imagine slamming the door in their faces. Sound... Cover Stories 9 infographics marketers need to see 5 reasons Pinterest is overhyped for brands Why brands aren't becoming publishers Facebook's Open Graph: 5 things marketers must know How to master tech investment decisions at an agency Latest Jobs ACCOUNT SUPERVISOR Senior Account Director Sales Manager PR/Communications Manager Sales Representative More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature Jessica Bowman, CEO of SEOinhouse Gurbaksh Chahal, Founder and CEO, Radium One Natalie Cupps, VP Digital Marketing and Sales, LACED Agency Rebecca Denison, Senior Social Media Analyst, Digitas Sheldon Gilbert, Founder and CEO, Proclivity Systems Rei Inamoto, Global Director, AKQA Joshua March, Co-founder and CEO, Conversocial Mihael Mikek, CEO and Co-Founder, Celtra Stephanie Shkolnik, Social Media Director, Digitaria Dana Todd, SVP of Marketing and Business, Performics We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is rssb3@3xchange.info . To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead . You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.