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Friday, September 21, 2012
Companies Turn Facebook Users Into Brand Advocates
Brands put millions of dollars into spreading their message over Facebook, but it turns out that it's the users who are the most powerful marketing tools. Through Facebook's open graph tools, brands are letting users share deals, post stories and become beacons of information to build brand awareness and drive sales. Angela Bandlow, the vice president of marketing for Extole, talked with AllFacebook about how users are becoming a more important... read more>>
Appeals Court OKs Facebook's Beacon Settlement
In yet another example of the blistering speed of the U.S. legal system, the $9.5 million settlement in a class-action lawsuit over Facebook's now-defunct Beacon program, initially announced in March 2010, was finally approved by the Ninth U.S. Circuit Court of Appeals, and that decision wasn't even unanimous. Beacon was introduced by the social network in 2007, and it monitored and shared users' non-Facebook online activity, such as purchases from Overstock.com or... read more>>
Pittsburgh Hostage-Taker Uses Facebook To Post Updates While Police Negotiate Surrender
A 22-year old Pittsburgh man has taken a hostage in a high-rise building and is using Facebook to explain why. Klein Michael Thaxton has taken one man hostage, all the while posting chilling messages to his Facebook wall. At the time of this post, his Facebook profile appears to have been shut down. However, numerous news outlets shared Thaxton's last thoughts on the social network before his wall went dark. He was able... read more>>
Aflac Duck Swims On Facebook To Raise Money For Childhood Cancer Treatment
The Aflac Duck has done wonders for selling insurance, but now he's turning his attention to childhood cancer. Aflac is sharing its trademark duck all over Facebook, raising money for kids with the deadly disease. Those who donate to the cause get their own Aflac rubber ducky and a virtual duck that will race others on the Aflac Duck's Facebook page in October. The winning duck gets a family vacation in... read more>>
Why Did Facebook Buy Social Gift App Karma? We May Find Out Soon
When Facebook acquired social gift application Karma in May, right around the time of its initial public offering, the social network pointed out that unlike some of its other acquisitions, the deal was not a talent grab, and Karma would continue to operate. According to a report in The Next Web, the fruits of the Karma acquisition may soon be unveiled. The Next Web reported that Facebook is preparing a social gift-giving... read more>>
Facebook And Twitter, Together Forever?
Are Facebook and Twitter cementing their frenemy status? It seems the two social networks are trying to direct traffic to each other, based on two screen grabs posted by TechCrunch. Ingrid Lunden of TechCrunch and some of her colleagues and readers starting seeing a new box on their Twitter profiles, urging users to "Send Tweets to Facebook." While the ability to do so is not new, the prominent location of this message... read more>>
UPDATED: Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address
Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability. As reported by TechCrunch, the eight vendors currently offering custom advertising ads are: AdParlor Alchemy Social GraphEffect Kenshoo Nanigans Optimal Salesforce.com SocialCode Social Moov The social... read more>>
Social Media Jobs: High 5 Games, Big Viking Games, King.com
This week, High 5 Games is hiring a community coordinator, as well as an account coordinator. Meanwhile, Big Viking Games is seeking a game designer, and King.com needs a UX/UI artist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Community Coordinator High 5 Games (New York, NY) Account Coordinator High 5 Games (New York, NY) Game Designer Big Viking Games (London, Ontario, Canada) UX/UI Artist King.com (London, England) Server... read more>>
Facebook Scraps Tag Suggest Facial-Recognition Feature In EU, Gets Thumbs Up From Ireland DPC
Irish eyes (and those of the rest of the European Union) are finally smiling on Facebook, as Ireland's Office of the Data Protection Commissioner announced that "the great majority" of the privacy recommendations it made to the social network to keep it in compliance with those of the EU have been "fully implemented to the satisfaction of this office." The major concession by Facebook: Its tag suggest feature, which enabled facial... read more>>
Facebook To Update Mobile Apps Every 4 To 8 Weeks
On the same day that Facebook released a bunch of mobile updates for Apple and Android devices, the social network also announced that it will continue to offer new versions of the applications every four to eight weeks. Facebook Release Manager Christian Legnitto wrote a post Thursday on the Facebook Engineering page, explaining the company's commitment to providing a better mobile experience. This falls in line with what Co-Founder and CEO Mark Zuckerberg... read more>>
Facebook COO Sheryl Sandberg Is No. 8 On 'Fortune' 50 Most Powerful Women In Business
Fortune announced its 50 Most Powerful Women in Business list Thursday, and a familiar name appeared at No. 8: Facebook Chief Operating Officer Sheryl Sandberg. The tech sector was well-represented, with the following executives joining Sandberg on the list: No. 1: Ginni Rometty, CEO, IBM No. 3: Meg Whitman, CEO, Hewlett-Packard No. 10: Safra Catz, president and chief financial officer, Oracle No. 14: Marissa Mayer, president and CEO, Yahoo No. 18: Susan Wojcicki, senior vice president, product... read more>>
Facebook Introduces Strategic Preferred Marketing Developer Tier
Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday's announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer. Strategic PMDs will have access to: Alpha and beta products from the social network. Co-development of strategies for product planning and launching products to market. Improved business support. Priority access to Facebook's product and engineering teams. Facebook said in a post on Facebook Studio officially announcing... read more>>
mediabistro.com's blogs:
AllFacebook Civility Caucus In Congress Turns To Facebook To Boost Membership
SocialTimes Facebook Drops From 2nd To 5th Most Popular Online Video Site
AllTwitter Brands That Ignore Social Media Risk Losing Customers
GalleyCat Vintage to Release Two Nora Ephron Titles as One Volume
10,000 Words What One Alt-Weekly Is Doing to Stay Relevant
TVNewser Robin Roberts Undergoes Bone Marrow Transplant
TVSpy NRJ Buys Seventh Small Station
AppNewser Apple Maps for iOS6 Not Working Out Quite as Well as Apple Had Hoped
PRNewser Crowdfunding via Kickstarter: A New Kind of PR?
AgencySpy Samsung Once Again Busts Apple Worshippers' Chops in Latest Galaxy Spot
MediaJobsDaily New Study Reveals Journalists Can't Live Without Social Media
FishbowlNY Harper's Adds Business Column
FishbowlDC G. Gordon Liddy Ends 20-year Radio Run
FishbowlLA Glenn Beck's Website Asks LA Times: What About the Obama Secret Videotape?
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