Give to Get Marketing PowerTips Newsletter
Today's PowerTips Article:
The Easy Way to Grow Your Business:
Sell to the Searchers
by Joe Gracia
www.givetogetmarketing.com
=================================================
Hello Fellows
=================================================
I've written in the past that a big misconception many people have is that marketing is about 'convincing' people to buy your product or service.
When you approach marketing from that perspective you set yourself up for failure. You set up a conflicting relationship between yourself and your prospective customers because you are assuming that they don't want what you are offering, and that you must use tactics or tricks to convince them that they need your product or service.
That approach will give you nothing but frustration. It will actually repel prospects, not attract them.
Here is a much more powerful concept of marketing:
'Marketing is about helping people get what they want.'
If you are helping someone get what they want, there is no conflict. It's only when you are trying to get them to accept something that they don't want that conflict arises.
So where do 'The Searchers' enter this equation?
You already know that people love to buy things they want.
They buy cars, food, homes, clothes, CD players, movie tickets, auto insurance, books, toys, cameras, lawn care services, etc.
One of the primary steps in a person's buying sequence is to 'search' for the product or service that they want.
Your prospects turn on their Radar to find what they want
Once someone decides that they want something, they go into what we call 'search' mode.
They actually develop a special, powerful radar that searches for and detects any information related to the product or service that they are considering.
For instance, after we had built our new home a few years ago, we had to decorate and buy many new pieces of furniture.
At one point we decided to buy a set of bar stools for our kitchen counter. Immediately our mental radar went to work.
Ads for bar stools that had been invisible to us before, now jumped off the newspaper pages.
We began asking our friends where they had found their bar stools.
Can you relate? Haven't you done this hundreds, even thousands of times? Every consumer goes into 'search' mode when they want something -- and, as a business owner, this is your ideal opportunity to help them in their search.
As we were driving home one day we noticed a large sign on a store that we had never noticed before. The sign said in large red letters
'BAR STOOLS -- Hundreds in stock!'
Do you think that sign got our attention? You bet it did. Within a few minutes we were in the showroom 'searching' for the perfect bar stools for our home.
First we were searching for businesses that sold bar stools. Next we were searching for the style of bar stools that we wanted. We found the perfect set in this showroom and bought them. Our search was over.
When you sell to 'The Searchers,' you must first understand what they are searching for, and then help them find it -- at your business.
Sometimes business owners opt for clever or creative marketing approaches that actually obscure what they are selling -- start looking more closely at the ads all around you and ask yourself if you can tell what is being offered by the billboard, ad, flyer, etc.
You may be very surprised at what you find.
Don't ever be obscure, be perfectly clear.
Prospects search for information
People don't only search for the products or services you sell, often they search for 'information' related to those products or services. If that is what they are searching for, then help them find it -- at your business.
One critical aspect of this concept is to select a product or service that thousands, or millions, of people are searching for. That way you will always have enormous potential for success.
My wife, Maria and I, designed our business around two themes: marketing and organizing.
We chose those two themes because we have a great deal of experience in them, but more importantly because there are literally millions of people 'searching' for ways to better market their businesses, or to better organize their businesses, homes, and lives.
Select a product or service that already has thousands or, even better, millions, of people searching for it, and your road to success will be a lot smoother.
If you sell a product or service that many people want, then at any given time there are hundreds, perhaps even thousands of people 'searching' for what you have to offer. Your objective should be to help them find you!
Imagine the difference between selling to people who are actually searching for what you provide as opposed to trying to 'convince' people to want what you are selling.
The difference is enormous. It's much, much easier to make a decent living when you learn to sell to 'The Searchers.'
=================================================
Profit Today with These Featured Resources
---------------------------------------------------------------------------------------
Start Attracting Customers Like a Magnet.
Perfect for service or product-based businesses -- Tupperware, Mary-Kay, dog grooming, plumbing, insurance, real estate, therapy, medical, retail, consulting, counselors, etc. The Give to Get Marketing Solution works for any type of business.
http://www.givetogetmarketing.com/marketingsolution-ez.html
---------------------------------------------------------------------------------------
Finally! An Affordable and Easy to Use Filing System for Your Home
Are you drowning in the endless stream of bills, warranties, receipts, important documents, user manuals, bank statements, letters, promotions, insurance papers, employment and medical information, school papers, etc.?
Now you can easily gain total control of your vital paper information -- instantly, easily and happily-- with My Oh- So-Organized Filing System.
http://www.givetogetmarketing.com/filing.html
---------------------------------------------------------------------------------------
Finally, You Can Pay Off All Your Bills...Without Pinching Pennies or Cutting Your Spending
It's true, and it's easier than you think. I highly encourage you to visit my friend Leo's web site to find out how you can do just that. He offers the best program I've seen to help you say goodbye to your money worries--forever. Visit:
http://www.leoquinn.com/cmd.php?af=250436
P.S. Visit today to find out how you can get 7 extra special bonuses with Leo's program that are not normally available!
=================================================
If you have any comments you'd like to share about this article, just hit reply and send me an email.
Until next time, we wish you the very best marketing success.
Joe Gracia
Give to Get Marketing
http://www.givetogetmarketing.com
---------------------------------------------------------------------------------------
About the Author:
Copyright 2000-2011 Joe Gracia. All rights reserved.
Joe Gracia is small business marketing expert with over 30-years of hands-on experience. You can get hundreds of marketing tips at his www.givetogetmarketing.com web site, or sign up for this Give to Get PowerTips Newsletter at www.givetogetmarketing.com/free-ezine.html
---------------------------------------------------------------------------------------
*******************************************************************
Contact Information:
Contact information is available at the following URL.
http://www.givetogetmarketing.com/contact.html
Privacy Policy:
We never rent, trade or share your address with anyone for any reason whatsoever. You'll never get an unsolicited e-mail from a stranger as a result of joining our newsletter.
How Did You Join Our Group?
You signed up to receive our Idea-Kit and/or our Newsletter at our Give to Get Marketing Web site.
http://www.givetogetmarketing.com
We never add names to our group unless you have voluntarily opted in.
You Subscribed As:
Fellows
rssb3@3xchange.info
To Change Your Name or E-Mail Address:
To change your name or to add your name, so that we can automatically personalize these newsletters, or to change your e-mail address, simply click the link at the bottom of this e-mail then click Change Options.
Want to Receive This Newsletter?
If you received this newsletter from a friend and you'd like to begin receiving your own copy, simply go to the following URL.
http://www.givetogetmarketing.com/free-ezine.html
*******************************************************************
|
Niciun comentariu:
Trimiteți un comentariu