Mobile Marketing: Getting Brilliant at the Basics
With the launch of the iPhone 5, everyone is suddenly abuzz about mobile. OK, everyone was abuzz about mobile before this happened, but with every new launch or technology advancement in the space, it draws more attention to this space. And so the idea for my column today was hatched - with all the growth of mobile usage, why isn't more of advertisers' budgets dedicated to mobile tactics? If you're not already incorporating mobile tactics into your digital...
Julie Batten | Strategies |      
The Tracking Meme and Its Perils
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
Andrew Edwards | Actionable Analysis | Print version Consumer Email Behavior: Leveraging Social in Email Marketing
Nine sound bites for improving social marketing effectiveness. Part four in a series.
David Daniels | Email Marketing | Print version A Survey of Machining Companies at IMTS 2012
The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing.
Sage Lewis | SEO | Print version Find Your Waldo
What you can do as a publisher to defend your position among the big five and hopefully drive some revenue.
Larry Allen | Display Advertising | Print version Females Lead Mobile Retail Adoption Rates
ComScore study found that females comprised a higher share of the time spent on retail destinations.
Matt Kapko | Audience/Traffic | Print version Will the Next Facebook Begin on a Mobile Platform?
Do Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share?
Paul Schoknecht | Mobile | Print version Volvo Starts Its Engine on Pinterest Campaign
The car company hopes to present itself in a new light to a different audience with contest on Pinterest.
Lisa Lacy | Social Media | Print version You Need to Care About: Mobile Payments
Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do.
Gary Stein | Strategies | Print version How Twitter Parties Became a Mom Marketing Craze and Revenue Stream
Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon.
Kate Kaye | Social Media | Print version What Keeps Retailers Awake at Night in 2012 [Videos]
Four interviews with retailers at Shop.org's Annual Summit.
Bryan Eisenberg | ROI Marketing | Print version | 
Niciun comentariu:
Trimiteți un comentariu