You Need to Care About: Mobile Payments Consider the first iMacs. The computers were remarkable because of their clean-and-simple approach to design. The devices were all-in-one; they looked like a great big monitor and came in a few colors. That was all brand new and exciting. But they also didn't do one thing: they didn't include a floppy drive. There was a hard drive and there were USB ports for external drives. But there was no floppy drive. By doing that, Apple essentially killed off the floppy.... Gary Stein | Strategies |
What Keeps Retailers Awake at Night in 2012 [Videos] Four interviews with retailers at Shop.org's Annual Summit. Bryan Eisenberg | ROI Marketing | Print version How Twitter Parties Became a Mom Marketing Craze and Revenue Stream Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon. Kate Kaye | Social Media | Print version There Is No King! Content isn't king. Distribution isn't king. Ultimate success in digital publishing requires both. Keith Bonnici | Publishing | Print version Nielsen's GRP-Inspired System Touts Several New Partners Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Matt Kapko | Display Advertising | Print version Stand-Up Comedy Takes Center Stage in B2B Campaign ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Susan Kuchinskas | Video | Print version SapientNitro Pairs With Iota to Bring Consumer Data to Life SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Kate Kaye | Data-Driven Marketing | Print version Get Prepped for the Holiday Shopping Season This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Tessa Wegert | Media Buying | Print version Conduct an Ethnography if You Want to Know Your Consumers To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Sundeep Kapur | Social Integration | Print version Email's Place in the Emerging Entrepreneurial Economy For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place among the digital elite. Simms Jenkins | Email Marketing Best Practices | Print version Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns. Matt Kapko | Data-Driven Marketing | Print version |
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