Brick Marketing SEO Newsletter
www.BrickMarketing.com
| September 26, 2012 |
| You Don't Own Your Social Profiles |
|  Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers' online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can't rely on their social profiles to keep their online brand alive. The main reason-you don't really own your social profiles. Think of Facebook like a giant apartment complex and your brand page like one of the many, many apartments. When you move in you agree to abide by certain terms and conditions. If you fail to abide by those rules, the landlord (Facebook) has the right to kick you out. They dictate if you can paint the walls, how many guests you're allowed to have over at one time, pets or no pets-and at the end of the day they still own the apartment; you're just renting and they aren't required to renew the lease if they don't want to. Now, in the real world everything inside the apartment would still belong to you even if the landlord did kick you out. However, in the world of Facebook you don't have that luxury. All your content, your fans, your conversations-everything is the property of Facebook. If they delete your page (for whatever reason) you lose everything.
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| Black Hat SEO Tactic to Avoid: Duplicate Content |
|  Google is quick to point out that "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results." However, the algorithm is far from perfect, no matter how many tweaks Google's engineers are making, and you don't want to risk your site getting penalized for duplicate content, even if it wasn't malicious.Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site
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| Improve Local Link Building with These Tips |
|  If you cater to a local audience, it's important to dedicate time to local link building. Local link building efforts not only tell the search engines where you are located and who you are trying to target, but also help generate valuable traffic to your website.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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