5 reasons to redesign your website

October 2, 2012 Issue Subscribe | View online 5 reasons to redesign your website By Joseph Carrabis Don't throw away good money redesigning your online property without understanding the underlying problems. Here's why your site is under-performing and how to fix it. Why your employees should be working less By Ken Robbins Google requires that 20 percent of an employee's workday be dedicated to idea generation. Here's why every company needs to give its staff more time to relax and think. A marketer's cheat sheet to digital governance By Howard Tiersky Digital governance is a company policy surrounding the creation, rollout, and management of digital properties. Here's how to implement and maintain a robust system. 3 tools for listening to social chatter With Eric Schechter Social media presents a rich source of customer data, but what are the best tools for digging into the information? Here are some options. Blog Posts What $1000 Sundaes, $69 Hot Dogs and $12,000 Pizzas Can Teach about Retailing By Julie Roehm My boss, Jonathan Becher, writes a weekly blog called, "Managing by Walking Around." Last week he wrote one called "The Myth of Fair Value" and cited the book Priceless by author William Poundstone. I was so inspired and intrigued (I am not kissing up)... Personalized Targeting By Richard Harris As a retailer rather than a marketer by background, it's been surprising to me how personalization has started to come under attack. It is being variously depicted as creepy, discriminatory, or an invasion of privacy. This seems at odds with the way... Instagram Beats Twitter - What Does it Mean? By Tony Quin For the first time this August, Instagram beat Twitter in daily active users. Not only that, but users spent 50 percent more time on Instagram than users did on Twitter. Hopefully this makes Mark Zuckerberg feel better about the botched Facebook IPO and... Twins Know: You're Constantly Being Compared Online By Winnie Brignac Hart As identical twins, we know that we're always being compared to the other. Our parents had to compare us right away when we were born -- we looked like the exact same bundles of joy! So the study began, and our parents realized that Lorrie had a mark on... Advertising - Let's Get Real (Time) By Ryan Manchee Did you hear - Barack Obama doesn't read newspapers anymore?! Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all, what is printed is yesterday's news, not what just happened. Or more... Twins Know: Apples, Babies, and First Instincts Online Don't Mix By Lorrie Brignac Lee Twins are mischievous. They have their own language and often work as a team, tackling problems and making decisions together. When my twin sister Winnie and I found ourselves faced with a third wheel -- a new baby brother -- we set out to show him how... Biggest Surprise in South Africa Was BlackBerrys, Not Elephants By Jeff Hasen We rounded the curve on the dirt road and there was a large herd of elephants. Or was it a gaggle? Regardless, it wasn't the biggest surprise during my week in South Africa, that included four magical days in the Pilanesberg game reserve 2 hours... REALTORS Tapping in to Social Media to Connect with Buyers/Sellers By Neal Leavitt With so many geographic locales nationwide still suffering from housing woes, REALTORS are turning to social media in greater numbers to not only help generate sales, but for branding as well. The National Association of Realtors reports that almost... Cover Stories Social media tools for the smart agency 5 digital trends you need to embrace iMedia 25: 2012 Agencies to Watch Why Facebook's valuation shouldn't worry marketers 11 mobile startups that will change marketing Latest Jobs Head of Technology - digital media Director, Social Media ACCOUNT SUPERVISOR Senior Account Director Sales Manager More jobs >> Upcoming Summits Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Special Feature

The email address for your subscription is rssb3@3xchange.info . To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.