Big Data Technology Drives Online Marketing With Offline Data
Most digital marketing campaigns serve ads based on the last click. But a click-through is not a sale. Too often, marketers optimize campaigns for click-throughs, even though optimizing for actual sales transactions is far more effective. Direct response marketing techniques are among the most effective available to marketers. They involve advancing an audience one step at a time through a conversion funnel by: Designing every marketing message to evoke...
Brad Terrell | Strategies |      
Aspiring Celebrities: Latino Bloggers and the Art of Storytelling
Last week, while flying back from NYC, I was reading an interesting article in the Sunday magazine of The New York Times. According to new scientific research, if you are trying to persuade someone, "marshaling data and making rational arguments won't work. Whether you're changing your own mind or someone else's, the key is emotional, persuasive storytelling." For those of us working in marketing, that might not be new. But it's always refreshing to see scientific...
Gustavo Razzetti | Marketing to Latinos |
Is Big Data the New Email Marketing Catchphrase?
For email marketers, where there is big data there is relevance.
Kara Trivunovic | Advanced Email Marketing | Print version The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website
Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation.
Tim Ash | Conversion & ROI | Print version Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through.
Matt Kapko | Social Media | Print version Big Data Drives Ad-Supported Internet Job Growth
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
Susan Kuchinskas | Data-Driven Marketing | Print version DMA Names Stephanie Miller VP Member Relations
A roundup of news from Move, Silverpop, LinkedIn, and more.
Caitlin Rossman | Agency Spotlight | Print version Pinterest: 5 Tactics for This Visual Social Media Mecca
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
Heidi Cohen | Actionable Analysis | Print version AOL Pushes New Devil Units for Specific Brand Verticals
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
Matt Kapko | Display Advertising | Print version What You Should Know About Measuring Your Mobile App
What exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to business goals?
Adam Singer | Strategies | Print version Taming the Wild West: 7 Trends Uncovered With Big Data
Marketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line.
Sandro Catanzaro | Display Advertising | Print version What's More Local Than Weather?
And why that matters to marketers.
Jason Burby | Local | Print version | 
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