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Tuesday, November 13, 2012
Appnext Sees Clickthrough Rate Of 15 To 20 Percent On Facebook Games
One of the biggest problems facing advertisers on Facebook is figuring out how to get users to click on ads. Appnext has found a way to improve clickthrough rates, for games, anyway. The company told AllFacebook that through well-timed ads for games, Appnext has seen roughly a 15 to 20 percent clickthrough rate (CTR). Appnext, a free program that has partnered with Domino Playspace and SlotsVilla, among several other games, places ads... read more>>
Gyft Takes The Taboo Out Of Regifting, Through Facebook
One of the biggest social commerce trends on Facebook - especially leading up to the holidays - is gifting, including through the use of gift cards. Mobile application Gyft takes those plastic gift cards and allows users to scan them and send them to Facebook friends through their smartphones. Gyft, a mobile iOS app, launched in September at the TechCrunch Disrupt event in San Francisco and has already seen great success. The... read more>>
Sephora Helps Facebook Users Accessorize Their Cover Images
It's all about accessorizing, and beauty products manufacturer Sephora is helping Facebook users who like its page accessorize their cover images with its Sephora Framework Facebook application. Sephora Framework allows users to decorate their cover images with holiday- and beauty-themed templates such as eye-liner borders, nail-polish splashes, and jewel-inspired finishes. The custom images created by users can be shared via Facebook, Twitter, and Instagram. In addition, once users are done creating and sharing their... read more>>
Facebook Testing Pinned Posts For Groups
Facebook is testing an expansion of the pinning feature on pages' timelines to groups, allowing group administrators to pin multiple posts, unlike timeline for pages, where only one post can be pinned at a time. Sister blog Inside Facebook received confirmation of the test from Facebook, saying that it was unclear how long a pinned post would remain atop a group's feed, whether those posts had to be manually unpinned, and if... read more>>
Portent Interactive Seeks Volunteers To Demystify Randomness Of Facebook Likes
Analysis of Facebook likes is hardly a new concept, but digital marketing firm Portent Interactive is taking a unique approach to the process, and it needs the help of 10,000 Facebook users. Portent said it is seeking 10,000 volunteers to help it build out what it calls its Idea Graph, which looks for patterns in the randomness of Facebook likes, coming up with findings including: Facebook users who like President Barack Obama drink... read more>>
OpenGraphy, Volkswagen Tap Facebook Open Graph Actions For My Golf Stories App
Facebook Preferred Marketing Developer OpenGraphy started the engine on a new Facebook application for automaker Volkswagen in Belgium, with the social network's open graph actions providing the fuel. The developer and the automaker teamed up on My Golf Stories, a competition that allows owners, drivers, and passengers of Volkswagen Golf vehicles to share their best stories and customize their own digital Golf cars to match their actual vehicles. Facebook users who like... read more>>
HootSuite Adds Half-Dozen Facebook Features
HootSuite added a suite of six Facebook-related features to its dashboard, citing the fact that of the 3 million daily messages sent via its platform, 40 percent are through the social network. Two of the new features from HootSuite are for HootSuite Enterprise clients exclusively: Targeting Facebook users by age, gender, interested in, relationship status, and education. The ability to create profiles for team members, limiting the target audiences of their posts by language... read more>>
Reachable CEO: Facebook Growing As A Professional Network
While many people still say LinkedIn when they think of a professional network, the man in charge of Reachable, a social business application, says Facebook is quickly catching up. In a guest post on Pando Daily, Reachable CEO Al Campa noted that more of his site's users are connecting their Facebook profiles to make professional connections. Campa wrote that last year, roughly 95 percent of new Reachable users uploaded their LinkedIn connections, indicating... read more>>
Facebook Testing Ranked Comments
In recent days, Facebook has been tweaking the format of its comments. Earlier, we reported that Facebook is testing threaded comments, making it easier to reply to a specific comment. Now, Facebook is trying out ranked comments for pages, meaning that the ones with the most engagement will float to the top. First reported by Mashable, Facebook is trying to boost engagement through ranked comments. The site notes that Reddit employs a... read more>>
773M Facebook Shares Could Hit Market Wednesday
This coming Wednesday will not be your ordinary "hump day" at Facebook, as 773 million shares of the social network could be released into the market as another lockup period expires. CNET reported that 773 million common shares and 31 million restricted stock units will be eligible for sale Wednesday, adding that the expiration of the most recent lockup period, at the end of October, drove Facebook's share price down 3.4 percent. Facebook... read more>>
WonderVoice Is Like Siri For Facebook
It seems like you can do pretty much anything through Facebook - register to vote, discover a new playlist, find out which of your friends is in a complicated relationship - except hold a verbal conversation. Wondervoice for Facebook is here to fix that. The new voice-activated iOS application allows users to listen to their news feeds and music their friends are sharing, as well as post status updates, all without... read more>>
Total Defense Provides Details About Facebook Antivirus Marketplace Offering
One of the new partners in Facebook's Antivirus Marketplace, Total Defense, detailed its offering in a note on the Facebook Security page. Total Defense said it will provide Facebook users with free Internet security assessments and anti-virus software, providing more details in the note: Through our partnership with Facebook, we will be offering users an exclusive 10-point cloud-based Internet security assessment and free anti-virus with free installation and setup. The assessment ensures that... read more>>
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