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CollegeHumor writer Paul Briganti wants to show you how to create the next hit Web comedy series.
Friday, November 09, 2012
How Does Facebook Improve Its Mobile Apps?
Earlier this week, Facebook released an update for its iOS application, integrating popular features from the stand-alone Camera and Messenger apps. On Friday, the site's engineering team shared how they use these apps to see what shutterbugs and messaging mavens like best before they tweak the main app. Over the past few months - as Facebook Co-Founder and CEO Mark Zuckerberg said at TechCrunch Disrupt in San Francisco - the company has... read more>>
INFOGRAPHIC: How Businesses Are Making Friends On Facebook
The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate. Ambassador also pointed out some interesting statistics in this infographic: Users over 18 spend 7.3 hours per month on Facebook's mobile site. 77... read more>>
Social Media Jobs: Aarki, GREE, WAVY.com
This week, Aarki is hiring an ad ops campaign manager and trafficker, as well as a mobile advertiser and publisher sales associate. GREE needs a senior analyst for its social game platforms, and WAVY.com is on the hunt for a digital sales director. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Ad Ops Campaign Manager & Trafficker Aarki (Sunnyvale, CA) Mobile Advertiser and Publisher Sales... read more>>
Facebook Testing Threaded Discussions Under Comments On Pages
Facebook is testing threaded discussions under specific comments on pages, but not on users' personal profiles. The social network confirmed the test to sister blog Inside Facebook, and it was initially discovered on Thai page Dora GAG by Faceblog. Inside Facebook noted that threaded comments are one of the features of Facebook's comments plugin for third-party sites, but they have not been made available on Facebook itself, adding that in the test of... read more>>
Facebook Touts 3Q Advertiser Success Stories
Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from Samsung Mobile USA, Rosetta Stone, Old Navy, Lawson, and MGM Resorts International. The social network also reiterated its earlier statements that since offers launched in March, some 100,000 pages created them, with 30 percent of claims coming from mobile devices, and that page post ads on both mobile and desktop news feeds were... read more>>
FedEx Delivers Ship To Friends Facebook App
Facebook users can now send FedEx packages without ever leaving the social network following the launch of the Ship to Friends Facebook application. Ship to Friends allows Facebook users to ship by following these steps: Click "start shipping." Fill in details on the package's origin, destination, dimensions, and estimated weight. Choose the speed of service (premium choice, best deal) and compare estimated rates. Enter credit-card payment information via a secure platform. Receive shipping labels via emailed PDF... read more>>
Sheryl Sandberg Sells More Facebook Shares
Facebook Chief Operating Officer Sheryl Sandberg was a seller of the social network's stock again, disposing of more than 176,000 shares at roughly $21.24 apiece for a net of around $3.8 million. MarketWatch reported on the transaction, adding that Sandberg still holds about 20 million class-A Facebook shares. Facebook closed trading Thursday at $19.91 per share, a little more than one-half of its initial public offering debut price of $38. Readers: Should anything be... read more>>
Facebook Testing Audio Alert For Notifications
Did you hear that? Facebook is testing a sound to alert users when they receive new notifications. The social network confirmed the test to VentureBeat, after author Sean Ludwig had access to the feature for a few days. Manager of Corporate Communications Meredith Chin said the notification sounds were "currently just a test," and there was no indication on if or when they would be rolled out to all users. Users who have... read more>>
Did Facebook Engagement Translate To Wins In Key Congressional Races?
The 2012 election postmortems continue, and research published in Capitol Hill newspaper Politico indicates that congressional candidates with the social media mettle to engage their Facebook fan bases got much-needed bumps on Election Day. While candidates experimented with niche platforms like Pinterest and Spotify, Twitter and Facebook were the dominant platforms in election 2012. Facebook was called by one strategist the "800-pound gorilla" of this cycle. We heard about the importance of engagement... read more>>
How Do Facebook's Opt-In Notifications, Pages Feed Affect Brands?
Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they've liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance... read more>>
Facebook Friendship Pages Converted To Timeline
Have you ever gone through your friends list and wondered, "How do I know this person?" There's actually a way to see all engagement between yourself and a friend - friendship pages, which recently got the timeline treatment. Facebook Software Engineer Arun Vijayvergiya wrote about the changes in the Newsroom blog. Not everyone has this format for friendship pages just yet, but it's rolling out gradually: Starting today, we're introducing a new layout... read more>>
Wishpond Serves Up Easy, Engaging Facebook Marketing
Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues. Privately, Wishpond has already worked with several companies to grow their businesses through Facebook and other social channels. The company helped local... read more>>
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