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Tuesday, December 04, 2012
6 Ways To Make Your Facebook Page Stand Out
Facebook page managers are constantly looking for help, asking what to post and when. Luckily, a speaker at the AllFacebook Marketing Conference in New York has the answers. Emeric Ernoult, the CEO and founder of AgoraPulse, laid down six simple tips for page admins who want to find success on the social network. Ernoult noted that pages are not created equal. Tracking pages with fewer than 1,000 likes, Ernoult found that on... read more>>
Facebook Makes It Easier For Android Users To Sign Up For Messenger
Facebook's devotion to Android is growing stronger. The company announced Tuesday that Android users can sign up for Facebook's standalone Messenger application by just entering their name and phone number. The site reports that accounts, separate of a Facebook membership, will roll out gradually. Android users can install the app and tap "Get Started" to reach contacts faster and enjoy the functionalities of the standalone Messenger app.... read more>>
Settlement In Sponsored Stories Class-Action Suit Vs. Facebook Receives Preliminary Approval
The class-action lawsuit against Facebook over the use of users' images in sponsored stories moved one step closer to resolution Monday, as U.S. District Court Judge Richard Seeborg ruled that Facebook's proposed settlement meets the requirements for preliminary approval. The San Jose Mercury News reported that Seeborg said in his order that the settlement offer by the social network "has no obvious deficiencies" and "appears to be the product of serious" negotiations... read more>>
Unlocking The Mysteries Of The Facebook News Feed
What are the keys to success when it comes to the Facebook news feed? "Understanding the Most Valuable Digital Real Estate: The Facebook News Feed," a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question. The panel was moderated by PostRocket Co-Founder Mike Maghsoudi, and it featured: PostRocket Founder and CEO Tim Chae. Salesforce.comVice President, Customers for Life Michael Jaindl. Glyder Director of Social... read more>>
Shoutlet 6.0 Rolls Out With New Features For Facebook Marketers
Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening. Shoutlet also announced a partnership with Kenshoo Social, allowing it to show marketers how paid, owned, and earned media attribute to sales conversions and social Web traffic. The new features in Shoutlet 6.0 include: Social Ads: The ability to create, publish, and promote Facebook page post... read more>>
Will Mitt Romney's Facebook Friends Comfort Him In Defeat?
Reports indicate that former presidential candidate Mitt Romney is experiencing "sustained boredom" following his loss Nov. 6. But the real question is: Will the government let him keep his nearly 12 million Facebook friends to comfort him in his loss? The Facebook pages of both Romney and his running mate, Paul Ryan, have been largely silent since Election Day, except for a sweet photo of Romney hugging his wife, Ann,... read more>>
Facebook Ads Growing In Influence
Though Facebook advertising may not always lead to direct sales, social ads still lead to sales through a variety of avenues. Eric Ludwig, the VP and general manager of Rosetta Stone's North America branch, spoke this morning at the AllFacebook Marketing Conference in New York about how companies can tap into the power of Facebook advertising. Ludwig, Tuesday morning's keynote speaker, surprised some people in attendance by saying that the mean time... read more>>
Facebook Lauds Marvel's Avengers Alliance Game
The Avengers didn't just slay the competition at the box office -- they were quite successful on Facebook, too. Facebook highlighted the game Avengers Alliance (developed by Playdom) on the site's developers blog, praising the game's ability to implement quickly and its use of open graph technology. Avengers Alliance, where users jump into action as their favorite Marvel superhero, has spread like wildfire on Facebook. According to sister site AppData, Avengers Alliance... read more>>
HTML5 Standards WebSocket, Shared Worker Fuel Facebook Messenger For Firefox's Social API
Facebook Software Developer Pamela Vagata offered a behind-the-scenes look at the creation of Facebook Messenger for Firefox's Social API in a note on the Facebook Engineering page. Vagata wrote about how working on the project with Firefox parent Mozilla enabled the social network to take advantage of HTML5 standards including WebSocket and Shared Worker in order to "architect our messaging stack from the ground up to be fast and efficient." She added: Historically,... read more>>
WhatsApp Denies Facebook Talks
UPDATED 4:05 p.m. ET: Mobile messaging application WhatsApp denied a report in TechCrunch saying that it was in talks with Facebook about being acquired by the social network, telling AllThingsD, "The TechCrunch article is a rumor and not factually accurate. We have no further information to share at the moment." Facebook, meanwhile, told AllThingsD, "We don't comment on rumors or speculation." Sources told TechCrunch WhatsApp and Facebook are in talks, with no word... read more>>
Early Voting Results Show That Facebook Users Don't Want Policy Changes
Facebook is proposing significant changes to its data use policy and statement of rights and responsibilities (namely the ability to vote on future privacy policy alterations), allowing users to vote for or against the changes. Users have until noon PT Dec. 10 to vote. While it would take a massive effort - 30 percent of Facebook's 1 billion user base - to strike down the changes, it doesn't take political stat... read more>>
Facebook's David Fisch Talks Mobile At Inside Social Apps Conference
Facebook is increasingly becoming a mobile company, as evidenced by the fact that roughly 600 million people access the social network via their phones. David Fisch, Facebook's director of platform partnerships, spoke with Inside Network Managing Editor AJ Glasser at Mediabistro's Inside Social Apps conference in New York about the future for the company on mobile and why organic reach has decreased. Fisch talked about how Facebook is handling the transition to... read more>>
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