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Thursday, December 06, 2012
Facebook: A Family Affair
If your children are in their early to mid-20s, don't hold your breath waiting for Facebook friend requests from them. That was just one nugget of information from the Facebook Data Science Team, which analyzed posts on the social network that were anonymized and processed automatically by users who identified themselves as parents or children to get a better sense of how families interact with each other on Facebook. The Facebook Data... read more>>
Facebook Director Of Global SMB Markets Dan Levy Touts Growth Of Local Business Pages
The number of local business pages advertising on Facebook has nearly doubled since January, and the total number of active local pages is up by more than 40 percent over the same time period, Director of Global SMB Markets Dan Levy said at BIA/Kelsey's Interactive Local Media West conference in Los Angeles Thursday. Other data shared by Levy included: 150 million Facebook users visit pages every day. Nearly one-half of those visits in the... read more>>
TabSite Facebook App Enables Instagram Photo Contests
Facebook marketing and page-management firm TabSite debuted an application that allows page administrators to add contests involving photo-sharing app Instagram to their pages. The Instagram Contest app permits page admins to create, promote, and manage contests based on the photo-sharing app, which are located behind tabs and incorporate the Instagram hashtags specified by brands, as well as @mentions of the brands' handles. Entries can be shared with friends and followers on Facebook, Instagram,... read more>>
Facebook Testing Customer-Service Chat For Small Businesses With Salesforce.com
Chat may soon be where it's at for small businesses that are confused about Facebook's myriad advertising and marketing options, as TechCrunch reported that the social network is testing a system from Salesforce.com that allows page administrators to contact its customer-service department via chat. According to TechCrunch, the test has been quietly going on for a few months, and Facebook confirmed the test, telling TechCrunch the system is built on its license... read more>>
What Keeps No. 1 Facebook Game SongPop On Top?
Many popular Facebook games are like fireworks: They rise and explode, then disappear. SongPop, recently named Facebook's top game of 2012, relies on more than pyrotechnics to please users. Mathieu Nouzareth, CEO of SongPop developer FreshPlanet, told AllFacebook that the game has stayed popular simply because people have always and will always love music. SongPop enjoyed modest success earlier this year, but then its popularity skyrocketed as it gained an endorsement from... read more>>
Will General Motors Test-Drive Facebook Again?
Facebook Vice President of Global Marketing Solutions Carolyn Everson is still holding out hope for a reconciliation between the social network and automaker General Motors, telling Business Insider at its Ignition 2012 conference in New York last week that the two companies are talking. GM pulled $10 million worth of advertising off Facebook in May, just days prior to the social network's initial public offering, but Business Insider pointed out that then-Chief... read more>>
Facebook: Goodbye 'Subscribe,' Hello 'Follow'
In an effort to quell user confusion, Facebook's service that allows users to see updates from other users who they are not friends with will now be referred to as "follow," rather than "subscribe." Facebook said the functionality would still be the same, adding in a statement: We found it is a term that resonates better with people using the service. Despite the obvious comparison to Twitter's staple feature, the renaming fits with Facebook's... read more>>
How Can Brands Build Loyalty Through Facebook?
Subway has a pretty tasty deal with CityVille players. Those who play the popular Facebook game can build a Subway restaurant into their city, in return, Subway gives the player a coupon to be redeemed in-store. When the coupon is used, the player then gets a code for CityVille bonuses. An expert panel discussed this and other ways that brands can build loyalty with fans through Facebook in one of the... read more>>
What Should Brands On Facebook Be Concerned About?
There are too many Facebook pages and other social media accounts owned by or connected to brands, too many people with administrator privileges, and too many applications granted permission to access those social media accounts. Those were the main concerns discussed by Social iQ Networks Co-Founder and CEO Devin Redmond during "Protect Your Brand Pages," a panel at the AllFacebook Marketing Conference in New York Wednesday. Social iQ Networks offers brands a... read more>>
Facebook, Social Media, And Sports: Natural Teammates
Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, "How Professional Sports Are Monetizing through Facebook." The panelists were: Major League Soccer Director of Social Media Amanda Vandervort. National Hockey League Manager... read more>>
SportStream Adds Facebook Integration For Winning App
Sports fans are all over Facebook - cheering through status updates, sharing content from team and athlete fan pages. SportStream, which announced this week it has added Facebook integration, taps into that spirit with an application that curates trusted and engaging content for sports fans from all over the social network. Say you're a Chicago Bulls fan. If you're watching the game at home, there's also a high possibility you're also on... read more>>
Facebook For BlackBerry Update Released
The newest version of Facebook for BlackBerry, v3.3, is now available via BlackBerry App World, and new features in the application include integration with BBM, easy unfriending, viewing of photos in higher resolution, and an overall revamped look and feel. Following are more details on the new features in Facebook v3.3 for BlackBerry, which is available to users running OS 5 and above: BBM integration: Users can discover and add BBM friends, as... read more>>
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