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Tuesday, December 11, 2012
Facebook Responds To Data Use Policy Vote, Confirms Changes
Even though an overwhelming majority of voters wanted Facebook to keep its current data use policy and statement of rights and responsibilities, which would allow users to vote on changes, less than 1 percent of Facebook's user base actually made their voices official -- far short of the 30 percent needed to push the vote to favor the users. Facebook will instead implement a system where users can comment and discuss... read more>>
Why A Little Weird Thinking Is Key To Facebook Success
For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook. This is deeper than targeting fans of Bob Marley to sell bongs or... read more>>
HootSuite Adds Three Business-Focused Apps
Social-media-management platform HootSuite means business with three new applications it introduced Tuesday, all of which are targeted toward small business users. Customer-relationship-management tool Nimble allows salespeople and front-end customer-service staff to join the social media party, combining unified communications, social media tools, client management, and team collaboration in one plugin for the HootSuite dashboard, and giving users access to multidimensional contact records that include access to history and context. Nimble can be used... read more>>
Gifts Rolled Out To All U.S. Facebook Users
With Christmas exactly two weeks away, Facebook announced Tuesday that its Gifts feature has been rolled out to all of its users in the U.S. The social network also added a reminder in its announcement that Gifts can be used to make charitable contributions to its nonprofit partners, including Blue Star Families, Girls Inc., DonorsChoose.org, and, starting Tuesday, the Robin Hood Foundation's Hurricane Sandy relief efforts. Facebook began rolling out Gifts in late... read more>>
INFOGRAPHIC: Facebook On The Rise In Russia, India, Brazil
As Facebook shoots past 1 billion users, countries all over the world are becoming more plugged in to the social network. People in Brazil, Russia, Japan, South Korea, and India love Facebook, as there has been 41 percent growth in those countries this year, according to a new infographic from BestFreeOnline. Here's the full infographic, courtesy of BestFreeOnline, showing how social media has penetrated BRIC (Brazil, Russia, India, China) countries, although naturally,... read more>>
Facebook Top 10 Lists From Australia
The Melbourne Cricket Ground was the site of the most check-ins by Facebook users in Australia this year, while boy band One Direction was the most-discussed topic on the social network, and the song listened to most often Down Under via the Spotify application on Facebook was "Skinny Love" by Bon Iver, according to Facebook data released exclusively to Herald Sun parent News Ltd. The Herald Sun pointed out that the only... read more>>
Buffer Shifts Focus, Launches New Social Sharing Apps For IPhone, Web
Social sharing application Buffer shifted its focus to mobile, announcing the launch of applications for the iPhone and the Web that allow users to more easily share content and post to Facebook, Twitter, LinkedIn, and App.net from one place. Buffer users can share content to those social networks from the Web or from more than 50 apps, including Reeder, Feedly, Pocket, and TweetCaster. Updates can be shared instantly or scheduled. Users can also... read more>>
'USA Today' Benches Facebook In Coverage Of Super Bowl XLVII
Voting by Facebook users was included in the results of the USA Today Ad Meter for Super Bowl XLVI, but the social network will have to buy a ticket to get into Super Bowl XLVII in New Orleans Feb. 3, as the national newspaper decided to go at it alone with Ad Meter. USA Today President and Publisher Larry Kramer told AdAge it decided against teaming up with Facebook for this season's... read more>>
John Kerry's Communications Director, Jodi Seth, Joins Facebook
Jodi Seth, communications director for Sen. John Kerry (D-Mass.), joined Facebook's office in Washington, D.C. (pictured), as manager, public policy and communications, succeeding Andrew Noyes, who will relocate and join the communications team at Facebook's headquarters in Menlo Park, Calif., Politico Playbook reported. Kerry said, as reported by Playbook: Jodi's the complete package: She knows communications strategy, as well as policy, and she has practical Capitol Hill experience that spans both the House... read more>>
UPDATED: Schedule Facebook Cover Image Changes For Pages With PageCovery
There are two schools of thought when it comes to cover images for Facebook pages. Some page administrators prefer to stick with one cover image in order to maintain a consistent brand message, while others believe variety is the spice of life, and change their cover images constantly. PageCovery offers a scheduling tool that may prove useful for the latter. PageCovery allows page admins to schedule cover image changes at different times... read more>>
Facebook Offers Recommended Pages In An Effort To Connect More Users
Facebook loves to recommend friends and applications, but now the site has come up with a new way to get users to like more pages. With the Recommended Pages feature within Facebook - as first noticed by sister site Inside Facebook - users can connect to pages based on their check-in histories, as well as catch up on pages recommended by their friends. To access this new feature, click here, or look... read more>>
Create Facebook Apps In A Snap With IFrapp
You don't need to be an expert Web designer or engineer to create an engaging Facebook application. A new program from Norway - iFrapp - allows those who manage Facebook pages to create apps via a quick and easy process. The iFrapp platform was one of five from Sweden, Norway, and Denmark to be nominated for Telenor's Digital Winner Prize in November. IFrapp officially launched soon after, giving Facebook page administrators the... read more>>
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