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Wednesday, December 05, 2012
Facebook, Social Media, And Sports: Natural Teammates
Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, "How Professional Sports Are Monetizing through Facebook." The panelists were: Major League Soccer Director of Social Media Amanda Vandervort. National Hockey League Manager... read more>>
SportStream Adds Facebook Integration For Winning App
Sports fans are all over Facebook - cheering through status updates, sharing content from team and athlete fan pages. SportStream, which announced this week it has added Facebook integration, taps into that spirit with an application that curates trusted and engaging content for sports fans from all over the social network. Say you're a Chicago Bulls fan. If you're watching the game at home, there's also a high possibility you're also on... read more>>
Facebook For BlackBerry Update Released
The newest version of Facebook for BlackBerry, v3.3, is now available via BlackBerry App World, and new features in the application include integration with BBM, easy unfriending, viewing of photos in higher resolution, and an overall revamped look and feel. Following are more details on the new features in Facebook v3.3 for BlackBerry, which is available to users running OS 5 and above: BBM integration: Users can discover and add BBM friends, as... read more>>
Integrating Facebook Into Your Marketing Strategy
Gone are the days when print and TV are the dominant avenues of advertising. Now companies big and small need to integrate Facebook and other social avenues into their marketing plans. A panel of experts, including a social media official at HBO, at the AllFacebook Marketing Conference talked about the importance of keeping Facebook in mind when reaching out to potential customers. The panel talked about how through social marketing, brands can... read more>>
Tackling 175 Toyota Dealers' Facebook Pages
The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the U.S. 22squared Senior Vice President of Earned and Emerging Media Chris Tuff and Southeast Toyota Marketing Communications Manager Julie Tullis spoke about the progress they made on that front in just six weeks at a panel at the AllFacebook Marketing Conference in New York Wednesday, Dominating Scale with Facebook... read more>>
How To Take On Your Facebook Competition
Every page on Facebook is in competition for space on users' news feeds. With the changes in Facebook's algorithm (commonly known as EdgeRank), pages have to work harder or open up the checkbook to get into more of their fans' news feeds. At the AllFacebook Marketing Conference in New York, an expert panel discussed how to see what the competition is doing and draft a Facebook marketing strategy. However, don't assume... read more>>
SongPop Tops Facebook's List Of Top 25 Social Games Of 2012
After capturing the attention of Facebook Co-Founder and CEO Mark Zuckerberg, SongPop from FreshPlanet also captured the top spot on Facebook's list of the 25 top-rated social games of 2012. Facebook added that most of the games on the list were developed outside of the U.S., but Zynga had the most games on the list of any developer. The social network added that 56 percent of the games on the list are available... read more>>
Facebook To Be Added To Nasdaq 100 Index
The speculation of earlier this week was confirmed: Facebook will be added to the Nasdaq 100 Index next week, as Nasdaq parent Nasdaq OMX Group announced that the social network's stock will replace Infosys on the index before the start of trading Dec. 12. On that date, Infosys will leave Nasdaq for the New York Stock Exchange. Bloomberg reported that Nasdaq reduced its waiting period to include Facebook in the Nasdaq-100 Index as... read more>>
Facebook Allows Users To Create Repeat Events, Auto-Fills Details
Facebook introduced a feature to make the creation of events easier if the details are similar to those of previously created events, as Software Engineer Bob Baldwin announced the rollout of "create repeat event" on his timeline. Baldwin wrote: I built a new feature for events. You can now go to any past event you hosted or attended, and create a repeat event. It'll copy the details into a new event (which you... read more>>
Friend-To-Friend Facebook Marketing: That's A Wrapp
It has been proven that a marketing message holds so much more weight when it comes from a friend rather than a brand. So how can brands get in on the friend-to-friend connection? Social gifting application Wrapp seems to have this solved. By utilizing sponsored (free) and paid gift cards, Wrapp has excelled at getting brands involved in conversations with friends. Wrapp CEO Hjalmar Winbladh, as well as Gap Sr. Director... read more>>
Facebook Adding Design Team In New York
Facebook said it will create a design team in its office in New York, expanding beyond its headquarters in Menlo Park, Calif., where its designers are generally based. Sister blog Inside Facebook reported that the social network's New York office currently houses some 150 employees, mostly in the fields of sales, advertising, and engineering, adding that Facebook currently has about 90 designers. A Facebook spokesperson told Inside Facebook: We want to create advertising tools... read more>>
Facebook Marketing: Beyond The Like
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, "Facebook Ads: Can They Promote More Than Just Likes?," moderated by Fang Digital Marketing CEO Jeff Ferguson. Ryan offered his seven rules... read more>>
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