3 Keys to Optimizing Your PPC Campaign Structure

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SEW Daily January 31, 2012  RSS  Like  Follow 3 Keys to Optimizing Your PPC Campaign Structure January 31, 2012 - Campaign structure optimization is critical, but remains woefully undervalued. Let's look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. Jason Tabeling  |  Print version Digital Asset Management Strategies to Grow Your Audience January 31, 2012 - Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content. Terry Van Horne  |  Print version Google Responds to Privacy Policy Backlash: Don't Log In January 30, 2012 - For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests. ClickZ  |  Print version Advertisement Packed with 70+ sessions, roundtables, an expo hall featuring 100+ top marketing and technology providers, and abundant networking events, SES NEW YORK is THE place for expert advice on all the tools and trades of online marketing, from keyword research to SEO, social media, and mobile. Register today with the Early Bird Rate to save up to 18%! AdWords Performance Grader Tool Touts More Accurate PPC Data Reports January 30, 2012 - WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google's total ad revenue. Miranda Miller  |  Print version SEMRush to Add Google AdSense Advertiser Report January 30, 2012 - SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on AdSense publishers as well as metrics for individual text ads and can be used to check out your site or a competitor. Miranda Miller  |  Print version Twitter Offers Enhanced Profiles to Advertisers Spending $25K+ January 30, 2012 - Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products including promoted tweets and trends. The new pages will begin rolling out February 1. Miranda Miller  |  Print version How to Harmonize Google+ With Your Other Social Platforms January 30, 2012 - Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here's how to play nice with the new update and your existing sharing platforms. Guillaume Bouchard  |  Print version Extreme Couponing: Searching for the Deals January 30, 2012 - Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don't engage with consumers on this turf just might find themselves left out in the cold. Eli Goodman  |  Print version   Special thanks to Webinars Upcoming Events Landing Pages 3.0: What's new, What's hot, What's not February 1, 2012 1:00pm EST / 10:00am PST Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities February 15, 2012 1:00pm EST / 10:00am PST Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact February 22, 2012 1:00pm EST / 10:00am PST SES San Diego February 9, 2012 SES London February 20-24, 2012 SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Straight North: PPC Specialist DOE: Straight North: Seeking an experienced full time PPC Specialist to join our team. Oak Brook, IL WTWH Media, LLC: Web Development Specialist Up to $75,000 annual + benefits and profit sharing: WTWH Media, LLC: The Web Development Specialist for a fast paced media company will be responsible for supporting existing online infrastructure as well as developing new websites, tools and online systems. San Diego Area or Cleveland, OH AC Lion: Associate Director Ad Ops - Mobile/display 60-80K: AC Lion: This position supports sales in proposal development, account management, campaign trafficking and management, as well as managing and supporting the sales channel through daily traffic and optimization functions. NY-New York City

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