10 tips for a killer Facebook brand page

March 1, 2012 issue Forward this newsletter  |   Subscribe  |   View online   10 tips for a killer Facebook brand page By Michael Estrin Is your brand's Facebook page lagging behind? Or worse, is it still on the drawing board? Check out these essential tips from the experts for creating the ultimate branded Facebook page. The best way to translate your copy By Chanin Ballance As a general rule, the more unique and message-driven the copy, the greater marketing skill required to treat the copy. Read on for a detailed guide to help you choose between standard translation and a marketing translation service. Why social audience measurement hasn't delivered yet By Michael Hussey Social media measurement is evolving and maturing, and marketers are starting to see the bigger picture of what they should be measuring. Read about how to bring this metric up to par. The new targeting strategy you should know By Jonathan Slavin While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par and why you should embrace IP audience targeting. LATEST BLOG POSTS More posts How 1:1 Customer Engagement is Stealing the Spotlight from Traditional Segmentation By Glenn Pingul There's been a lot of buzz in the media the past few weeks after the all revealing NY Times article How Companies Learn Your Secrets. According to the article, one study from Duke University estimated that habits, rather than conscious decision... The top 18 ways to supercharge your mobile email marketing By Curt Keller Mobile email is the most powerful online marketing channel at the moment, and mastering it can completely supercharge your small business promotional campaigns. But despite the perception that creating mobile marketing campaigns is easy, don't be... Five Steps to Multivariate Testing (The Right Way) for Improving Online Customer Experiences By Mark Simpson Multivariate testing no longer a new buzz term, but now a bona fide ecommerce industry must have. Yep, it's been proven to lead to higher conversion rates, more product purchases, more newsletter signups, more news feed subscriptions, or any other... Thar Be Pirates! By Doug Weaver Fresh off the IAB Annual Leadership Meeting in Miami this week, I think the casual observer could draw only one conclusion about the world of online advertising: Man, there's some scary shit going on in there! That we've built a $30 billion business... The 48 Hour Imperative By Daniel Flamberg Every marketer makes offers. The difference between the successful marketers and the also-rans is follow-up. Fast, personal, on-point follow-up turns a random offer or a blind pitch into the beginnings of a meaningful relationship. More great... Targeting in the age of data overload By Ariel Geifman John Wanamaker, a turn of the (last) century retail magnate and one of the fathers of modern marketing used to lament: Half the money I spend on advertising is wasted; the trouble is I don't know which half. "Contrary to what many marketers think, Mr.... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 7 reasons your co-workers hate you 3. What digital marketers can learn from TV 4. A marketer's guide to augmented reality 5. 5 brands pushing the envelope in gaming SUMMIT COVERAGE More photos Neil Perry, President, Poptent Denise Zimmerman, Chief Strategy Officer, NetPlus Marketing See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Sales Engineer Sales Engineer Partner Development - Jumpstart Auto and Hearst Magazines Budget Project Management Specialist Junior Negotiator Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jack Krawczyk Senior Product Marketing Manager, StumbleUpon See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.