RssA1: A quick and dirty guide to social commerce

joi, 31 mai 2012

A quick and dirty guide to social commerce

 
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A quick and dirty guide to social commerce
By Jim Nichols
Social commerce is one of the hottest digital sectors right now. Here's what you need to consider as you evaluate platforms for your brand.
Email cadence: How much is too much?
By Justin Williams
If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers.
2 major mobile mistakes to avoid
With Paul Cousineau
The world's biggest retailer provides insights on the mobile tactics that will sink a brand.
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As we kick off the summer this Memorial Day weekend, you may be striving to put into words just why you are relishing that extra day off so much. I mean, let's face it, it is way better to have off a national holiday than taking a vacation day....
Are your email subscribers suffering from inbox exhaustion?
By James Trumbly
We know that you're popular, but there's a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words...
Scoring Goals Using Customer Analytics
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What makes for a good offensive football player? Is it how tall they are? Where they grew up? Their foot speed? How cocky they are? Who they're related to? Most people size up talent based on heuristics or to be blunt factors that don't really matter....
Taking a Stand
By Doug Weaver
I've been extremely vocal in this blog about the unregulated culture of gifting and entertainment within our industry's buyer/seller dynamic. And apparently I'm not the only one for whom this issue touches a nerve. My posts of this past March ("The...
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SUMMIT COVERAGE More photos

Erica Plotkin, Associate Media Director, The Martin Agency
Jesse Missad, Associate Director, Starcom MediaVest Group
Lindsay Stewart, Sr. Account Executive, MaxPoint Interactive
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