|  | | | Email cadence: How much is too much? |  | | By Justin Williams If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers. | Why Marketers Really Need a Day Off |  | | By Julie Roehm As we kick off the summer this Memorial Day weekend, you may be striving to put into words just why you are relishing that extra day off so much. I mean, let's face it, it is way better to have off a national holiday than taking a vacation day.... | Are your email subscribers suffering from inbox exhaustion? |  | | By James Trumbly We know that you're popular, but there's a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words... | Scoring Goals Using Customer Analytics |  | | By Glenn Pingul What makes for a good offensive football player? Is it how tall they are? Where they grew up? Their foot speed? How cocky they are? Who they're related to? Most people size up talent based on heuristics or to be blunt factors that don't really matter.... | Taking a Stand |  | | By Doug Weaver I've been extremely vocal in this blog about the unregulated culture of gifting and entertainment within our industry's buyer/seller dynamic. And apparently I'm not the only one for whom this issue touches a nerve. My posts of this past March ("The... | | | Advertisement  | We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! | | |
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