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Thursday, June 28, 2012
Facebook Survey Seeks Input On 'Four Steps To Business Success,' Advertising Best Practices
Facebook posted a link to a five-question survey on its Facebook Marketing page, seeking insight on how page administrators are using its "Four Steps to Business Success" program. The post on the Facebook Marketing page read: We appreciate your feedback. Over the past few months, we've focused on telling you more about Facebook advertising best practices. Please let us know how we're doing by taking a few minutes to complete this five-question survey.... read more>>
Can Advertisers Make Money Through Facebook Games?
One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was "Monetizing Facebook Games Through Advertising," where an expert panel discussed ways that advertisers can connect with gamers - and not annoy them. The panel: Projjol Banerjea, director of marketing, SponsorPlay Brian Blond, chief revenue officer, Vitrue Chris Cunningham, CEO, Appsavvy Mitchell Weisman, founder and CEO, LifeStreet Media Jesyca Durchin, CEO and founder, Digital Playspace Alex Dale, chief marketing officer, King.com (moderator) Panelists... read more>>
Springpad Integrates With Facebook, Allows Users To Organize Likes Into Notebooks
Facebook users can organize all of their likes related to movies, television, books, music, and restaurants into one handy timeline box following new Facebook integration features launched Thursday by "smart notebook application" Springpad. Users who sign up for Springpad via Facebook can opt to automatically import and categorize their likes into Springpad notebooks, after which the app enhances them with actionable information including Rotten Tomatoes movie reviews and trailers, price comparisons, maps,... read more>>
Love At First Sight? More Likely If You Have Mutual Facebook Friends
Studies have found that Facebook can increase self-esteem, but can it also influence choices on who to date? One-date-a-day dating site Coffee Meets Bagel seems to think so. Coffee Meets Bagel studied whether its users would like a potential date on the social network, based on mutual Facebook friends, and its findings included: You are 37.2 percent more likely to both want to go out if you've got mutual Facebook friends. If you have... read more>>
AllFacebook Marketing Conference Kicks Off
The AllFacebook Marketing Conference is under way in San Francisco, and the program is available here. Coverage can be found here all day Thursday and Friday, and our own Justin Lafferty will be tweeting live from the event. Follow him at @JLaffertyAF.... read more>>
BBC Launches Facebook Timeline App In Run-Up To 2012 Summer Olympic Games In London
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events. TechCrunch was the first to report on the app, which is currently in beta form and streaming tennis from the Wimbledon Championships. According to TechCrunch, the BBC app will allow users to watch events, comment on them... read more>>
Calling Batman: Bane Takes Over Ecko Unlimited Facebook Page
Bane, the villain in upcoming Batman feature film The Dark Knight Rises, turned his criminal mind toward the Ecko Unlimited Facebook page, as well as its Twitter account and website, as part of an online marketing initiative tying together the movie and the apparel manufacturer. Ecko Unlimited launched its Batman T-shirt line in anticipation of the July 20 release of The Dark Knight Rises, and it allowed Bane to "preach his message... read more>>
Facebook Makes It Easier For Page Administrators To Switch Between Actual Names, Pages
Facebook added an easier way for page administrators to toggle between posting under their actual names or posting as the page. When page administrators are on the pages they oversee, a voice tab appears next to their name. Clicking on that brings up a blue bar under the search box that enables the option, saying, in our case, "You are posting, commenting, and liking as AllFacebook.com -- change to David Cohen." Readers: Have... read more>>
Facebook Developers Can Now Attach Multiple Photos, Better Location To Open Graph Actions
Facebook added the ability to attach multiple photos and better location support to open graph actions. The social network said in a post on its developer blog: Photos and places are important for helping users tell rich stories. As such, we've now added the ability to attach multiple photos to open graph actions and have added better location support. You can now associate your own location data with your open graph actions and... read more>>
INFOGRAPHIC: Brazil Shows Strongest Facebook User Growth In Caribbean, Latin America
Brazil's got game on Facebook. Among Caribbean and Latin American countries active on the social network, the home of the world-famous Carnivale boasts close to 50 million users (the biggest swarm within the region) and annual growth of 144 percent, making it the country in these regions with the fastest growth. These and other findings emerged from a new report produced by social media analytics company Socialbakers. Argentina, Colombia, and Venezuela come in... read more>>
Analysts Like Facebook's Long-Term Prospects, But Still Unsure About Mobile Revenue
It has been a rocky road for Facebook after its initial public offering. The reports of several Facebook underwriters were released Wednesday, as analysts feel that the company will be fine long-term, but there are still some lingering doubts about turning mobile usage into money. CNBC wrote that top Wall Street analysts have "muted optimism" about Facebook's long-term revenue potential. Analysts feel that Facebook will be able to grab a significant share... read more>>
INFOGRAPHIC: Facebook Helps Push Workout App Endomondo Past 10M Downloads
Sports and fitness mobile application Endomondo has seen traffic like the gym on Jan. 2, reaching the 10 million-download mark and saying that its users share 50,000 workouts daily on Facebook. Endomondo said it has seen a 150 percent increase in traffic from Facebook since launching its open graph app for timeline.... read more>>
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