| Stop Letting Sales Get All the Credit! Sick of the sales team getting a trophy while the marketing team fights for budget? It's no fun. I've been there too. Many of our clients ask: "How do I demonstrate the value of marketing to my sales-driven CEO?" This is especially tricky for business-to-business (B2B) companies with products that are high-consideration and have a long sales cycle. Here's how you should approach the issue… Track by Company, Not Individual Stop looking at how your marketing... Richard Roberts | Data-Driven Marketing |       Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI Since we have lots of data; we have lots of integration challenges. This is particularly true when it comes to good decision-making for digital marketing and analytics. Since so much customer and prospect interaction with brands is through digital channels (social, email, and the web), digital marketers are finding increasing attention to their efforts. That attention doesn't always translate to resources, unfortunately, so it's an imperative that marketers... Stephanie Miller | Marketing Automation | Google Ratings and Reviews - A Perfect 30? Well I guess Google felt like it needed to leverage its purchase of Zagat last year by changing the way it captures and displays ratings and reviews. Basically Google has adopted a new 30-point rating scale for all businesses, not just restaurants, which have been Zagat's sweet spot. Gone is the standard "5 Star" rating system with comment capability. It has now been replaced with "Individual user ratings" based on a zero to three point scale with comment... Gregg Stewart | Local |
Driving Traffic With Your Email Newsletter
Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter.
Jeanne Jennings | Email Marketing | Print version Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market.
Kate Kaye | Politics & Advocacy | Print version Where Is the Future of Social Media Marketing? [Research]
When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube.
Heidi Cohen | Actionable Analysis | Print version Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
Matt Kapko | Video | Print version Arby's Goes Way Back for Facebook Promotion
Facebook Timeline serves as key platform for coupon campaign.
Susan Kuchinskas | Social Media | Print version Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London.
Kate Kaye | Video | Print version Uni-ball to Young Men: Our Pen is Mightier
Uni-ball targets aspiring men with Facebook video app and multi-channel effort.
Susan Kuchinskas | Social | Print version The ROI of Employees Is Just As Important
Are you stopping your own growth by preventing your staff from living up to their potential within your company?
Jack Aaronson | ROI Marketing | Print version Can Marissa Find the Signal @ Yahoo?
Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want.
Kevin Lee | Paid Search | Print version The Digital Olympics
The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital.
Andrew Solmssen | Strategies | Print version | 
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