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Four Tips of Tapping Market Potential via Quality Brochures

Posted: 23 Jul 2012 04:02 AM PDT

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Due to advancement in technology, marketing has become a gigantic field and there are numerous ways to market and promote your business. Marketing with brochures is one of the many ways to reach out to your target audience. In order to have that impact, brochures should be attractive and engaging. Apart from designing a creative brochure, right distribution of that brochure will definitely play an important role in marketing your product. Distribution, placement and designing of brochures, all three are equally important and you cannot give less preference to any of these. Today, we will be discussing a few ways through which you can successfully market yourself by using brochures.

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Proper placement of the brochures:

It is very important to place your brochures where they are easily noticeable and reachable. The best way to do this is to create a point of sale display to display your brochures. You must have seen this kind of marketing strategy mostly in the banks where you can see brochures placed near to waiting line so that people can grab it, read it while he wait for his turn. If you are designing a brochure to be placed somewhere, make sure you design it with striking tagline. Along with this, your brochure should look extremely attractive to capture the attention of people. Your brochure should be designed in a way that it urges the user to pick it up and read it. Your tagline will increase the interest of your reader and he would like to keep it for future references. If your brochure is not attractive enough in the first place, people won't bother taking out time to read it hence, resulting into wastage of brochures.

Brochure for qualified buyers:

If a potential customer contacts you regarding your products and wants to learn more about them means he is somewhat convinced to buy your product. If someone wants to learn more about your product, this is exactly when you should bring your brochures into use. You should design a brochure, which has all the needed information for qualified buyers so get it designed from buyer's perspective. We all know that changing qualified buyers into official customers can be a difficult task but if your brochure is good enough to answer all their questions, it can be done. So, while your designing your brochure, use attractive graphics but content is more important so focus on that too.

Brochures as a help guide:

If used properly, brochures are a great selling aid. Make sure that your sales staff carries your brochures along with them as a help guide. Although, they should be well-versed with everything written in it still, these brochures can help them a lot during their sales pitch. Also, if they are able to bring clients half-way, they can handover the brochures to clients for more information. Such brochures should be visually attractive, informative and with all this, they should display contact information properly just in case client wants to consult for a few more things or finally decides to purchase your product. So, brochures can be used as a sales support tool and take-home references.

Posting brochures via mail:

This is one of the most popular ways to market yourself through brochures. This not only broadens your reach but also increase your brand's popularity. With the help of this technique, you are not only reaching out to your target audience but, you are also building a new clientele for yourself. However, as it always said, everything has its pros and cons and a huge disadvantage of this marketing technique is that it brings a lot of competition with itself. Since, people will be getting a lot of brochures via mail, your brochure might not attract a lot of attention unless you make it really catchy and attractive visually and verbally. For this marketing technique, you need to come up with an extremely creative brochure. If they won't standout, there is no point of getting them published and mailing them.

While you are designing the brochure, keep the following points in your mind:

It should look credible and it should make your company look like a real one. Credibility matters a lot.
When it comes to content, you should be well-aware of your reader's need and write down the content keeping in mind what your reader wants to know.
First page should be motivating enough to tempt your reader to explore your brochure and read more.
It is very important to have a content page in your brochure so that user can jump to the desired page.
Describing your product properly is way too important. You should never leave your reader confused about your product.
Give your readers a reason to keep it. If you are selling a shampoo, you can always include some useful hair tips.
Get more creative with the shape. It is no compulsion that it has to be of A4 shape. It can be of any shape as long as it makes sense.

Conclusion:

Get creative and come up with an attractive brochure with great visuals and content. Spread it among your target audience properly and you will love the results.