Sure-fire ways to improve your brand's social presence

May 24, 2012 issue Forward this newsletter  |   Subscribe  |   View online   Sure-fire ways to improve your brand's social presence By Stephanie Shkolnik People are not following you on social media -- therefore no one is engaging with you. Here's how to ensure that your efforts are benefiting your business. 5 ways to spend your video budget wisely By Rick Corteville As budgets shift due to the demand for online video, it's important for marketers to justify their new investments. Here's how to avoid wasting your online video budget. TrendWatch: DIY rich media ads With David Simon and Michael Sawtell What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out. LATEST BLOG POSTS More posts Breaking iMedia Summit news: VivaKi and BlueKai reveal unprecedented data platform By Lori Luechtefeld At this week's iMedia Agency Summit in Colorado Springs, Colo., VivaKi and BlueKai unveiled a ground-breaking data platform called Audience Insights. The platform was developed by VivaKi's R&D arm, the Nerve Center, and BlueKai, a customer data... What's For Sale? By Doug Weaver Last week's Drift apparently struck a nerve with many of our readers. Our first annual "Do Not Say" list offered up several terms transparency, optimization, partner that have been so overused that they've become hollow, meaningless and ultimately... How the A/E/C Community Uses Social Media These Days By Neal Leavitt Architecture, engineering and construction firms, often lumped together under the moniker A/E/C, have until recently lagged considerably behind other professions in jumping on the social media bandwagon. The numbers are steadily increasing but a white... Google Hangouts on Air: The Business Case By Samantha DeVita Earlier this week Google Hangouts on Air was introduced. So, now when you set up a hangout, it gets broadcasted live on your Google+ stream or your YouTube channel. Why could this be important for your business? Read on... Top Ten: More proof of visuals driving engagement and sharing on Facebook By Doug Schumacher We've written about how photos and videos are driving higher engagement, and beyond that, sharing. This is a perfect example of that. While this post is from Red Bull's main Facebook page, it's a video pulled from the brand's German website. And... How Unfollowing Wins You Followers By Vanessa Naylon Did you know following too many accounts can discourage people from following your brand? Every new Twitter user eventually figures out that that it's better to have more followers. However, upon first joining Twitter, you probably followed as many... Mobile Roundtable (Pt 2): Organic's Rachel Pasqua – Kimberly Clark, Specialized Bicycles Ramp Up Mobile Marketing By Rick Mathieson In part two of the May 2012 GEN WOW Mobile Marketing Roundtable, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 7 bad habits that are ruining your career 3. 10 companies driving the SoLoMo revolution 4. 9 shocking ads and how they fared 5. 5 brands that embarrassed themselves on social SUMMIT COVERAGE More photos Shannon Light, Director, Community Development, iMedia Communications Gretchen Hyman, Editor-in-Chief, iMedia Communications, Inc. Jennifer Wainwright, Channel Marketing Manager, Valvoline Instant Oil Change Peter Platt, President, PSquared Digital See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Senior Merchandising Director Account Manager - SEO & SQL Vice President/Director, Marketing US Director, Integrated Marketing, Consumer Health Care Senior Marketing Manager, Customer Marketing Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Gary Angel President and Chief Technology Officer, SEMphonics See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.